Canadian Politicians Get On WeChat and Weibo to Reach Chinese Voters

Getting on WeChat and Weibo is the best way for Canadian politicians to connect with potential Chinese voters. In this article, we explain to you who is on Chinese social media, why you want to be there, and how to get it right!

Understanding Today’s Chinese Consumer- with Jessie Li, Marketing Strategist

Who is the modern-day Chinese consumer, and how can you reach them? In this short video, our Inbound & Digital Marketing Strategist Jessie explains to us who the modern-day Chinese consumer is and what their typical purchasing behaviours are, using three simple hashtags.

Are You in The Love Business? 5/20 Day is a Key Marketing Opportunity For Your Business

Love is in the air- 5/20 Day is coming up! What is 5/20, and what have brands done to market towards Chinese people during this busy celebration of love?