Lise Alain on Reaching Chinese Millennial Travellers

LAT's President Lise Alain shares her insights on reaching the large and fast growing segment of Chinese millennial travellers in the latest issue of Luxury Hoteliers Magazine.

Categories: Cultural Marketing, Travel & Tourism|Tags: |

Website Translations: What You Need to Know

If you ask most web developers, building a multilingual site is a pretty easy task. However running it on an ongoing basis is an entirely different matter. We can help manage website translations on a multilingual site quickly and efficiently.

Marketing to a Multicultural Marketplace

The translation industry is one of the most affected by technological advances in language technology. Small agencies must compete with large corporations who, driven by their focus on maximizing profit, rely on sophisticated computer-assisted tools to cut cost. Like any business, LAT had to adjust to this changing landscape. How? We decided to focus on our clients’ bottom line ahead of our own.

To maximize profit in your own competitive markets, you need to reach more than the mainstream customers — you need to reach everyone. As a boutique multicultural marketing agency with decades of experience in the field, we drive success for our clients by helping them reach deeper into Canada’s multicultural communities. We focus on communicating to diverse target audiences through an authentic and genuine voice.

Our staff diligently works with clients to uncover their unique positioning and value. We leverage this information in the marketing collateral we produce […]