Multicultural marketing is a fundamental aspect of brands. Companies can show that they value diversity not just during holidays but as an essential part of their business philosophy. Year-round campaigns also give brands an opportunity to learn from feedback and engagement with the communities they’re targeting.
As a business in Canada, chances are a significant portion of your customers or potential customers celebrate Diwali. So, to help you out this festival season, we’re sharing some Diwali wishes in English that your marketing team can use to connect with South Asian customers.
Singles’ Day is an unofficial holiday dedicated to single people in China. Singles’ Day, also known as Double 11 Day, takes place on November 11 of each year, or 11/11. Based on Statistics Canada’s 2021 Census, nearly 2 million Chinese people are living in Canada. This large population of Chinese Canadians reflects a market for introducing Singles’ Day in Canada.
Marking the end of the autumn harvest, this Chinese holiday is usually celebrated with family gatherings, lanterns and mooncakes. Our Chinese Marketing experts provide their advice on how to leverage this day to strengthen relationships with your clientele.
Canada is the most multicultural country in the world, as a vast number of Canadians hail from different cultural origins. This mosaic of cultures makes it imperative for brands to adopt multicultural marketing.
Cultural awareness should be an essential part of doing business. In an increasingly globalized world, it is important for businesses to be aware of cultural differences in order to be successful in the global marketplace.
It can be a challenge to communicate with a sense of humour in a diverse and multicultural society. Humour relies on words and phrases that are unexpected, playful, absurd, or ridiculous for their effect. Wordplays (puns), double-meanings, irony, satire, sarcasm, slapstick, or references shared by a common group can be lost in translation and can lead to misunderstandings. It is important to understand your audience when transcreating or transposing content.
Diwali is one of the most popular festivals celebrated in India. Diwali literally means "row of lighted lamps." It is one of the biggest Hindu festivals in India and Nepal, and it is celebrated across the globe by Indians and other South Asian diaspora communities. It is a national holiday observed in India, Fiji, Guyana, Malaysia, Mauritius, Myanmar, Nepal, Singapore, Sri Lanka, Suriname, and Trinidad and Tobago.
It is the season to give thanks around the world! There are many different ways that people celebrate Thanksgiving: from hearty feasts to sharing blessings; each culture has its own traditions. Though the traditions are different, the sentiment is the same - to spend quality time with friends and family, give thanks, and reflect on what’s most important in life. As strong believers in cultural diversity and inclusion, today at LAT we’d like to take you on an enlightening cultural journey into various Thanksgiving traditions.
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