Press Releases

LAT Multilingual offers free Chinese listing to companies to help them promote themselves to new audiences during COVID-19

May 8, 2020, Vancouver BC — LAT Multilingual, a boutique translation and cultural marketing firm with offices in Vancouver and Montreal, is offering Canadian companies with unique, local and authentic products and services a free listing on their Chinese language www.TravelCanada.cn website, and an opportunity to be featured on its associated WeChat/Weibo social media.

While the site was originally launched to showcase Canadian accommodations, retail stores/outlets, restaurants and attractions to Chinese tourists and locals, LAT has shifted gears in response to the COVID-19 pandemic to help Canadian businesses get news out about their products and services to local Chinese speaking individuals.

“We recognize people cannot travel to Canada at this time, so it makes sense to repurpose our existing website and Chinese social media presence as a platform to showcase Canadian products and innovative offers to Chinese locals across Canada,” explains LAT’s President Lise Alain. “We want to support the many local retailers and producers across Canada so they can enhance their reach to this market, and hopefully recover more quickly after the travel restrictions ease up.”

Companies seeking a free Chinese listing can visit www.travelcanada.cn and fill out a form to apply. Alternatively, they can email ContactUs@latmultilingual.com. LAT’s team will adapt the offer in Chinese, and add it to the site and social media accounts.

Qualifying companies must be based in Canada and offer quality, authentic Canadian products or services that respect the current health guidelines for COVID-19. Listings will also be added for attractions offering virtual experiences, restaurants offering local delivery and hotels/resorts providing special offers to front line workers.

About LAT Multilingual

Founded in 1999 by Lise Alain, LAT Multilingual is a translation and cultural marketing firm that is passionate about helping clients connect with multilingual audiences through digital marketing and localization. LAT has a long history of working to support the tourism industry, with clients including Vancouver International Airport, provincial and regional destination marketing organizations, as well as several hotel groups, restaurants, retail shops and attractions.

Media Contact:

Laura McLeod
Communications Manager
LAT Multilingual
laura@latmultilingual.com
Tel: 866-936-3833 ext. 110

LAT Multilingual Launches China-Ready Training Program for the Canadian Tourism Industry

May 9, 2018, Vancouver BC — Canada is rapidly becoming a destination of choice for Chinese travellers. 2017 held a record number of tourist arrivals, with nearly 700,000 arrivals from China.

To help Canadian businesses reach, engage, and welcome Chinese travellers, LAT Multilingual has launched the Golden Dragon Certification Program.

This simple and thorough program aims to help Canadian businesses understand the cultural differences and expectations of their Chinese guests, allowing travellers to have great experiences. LAT’s Golden Dragon Certification marks a business as best in its class, providing a guarantee of excellence and trust.

There are two essential components to the Golden Dragon Certification Program: Training and Marketing. The training component prepares businesses and organizations to welcome Chinese travellers by covering all aspects of Chinese culture, trends, habits and preferences. Sessions are available online, or in person (for groups).

Upon successful completion of the training modules, businesses need to meet a list of requirements to receive their Golden Dragon certification. Certified businesses will be featured on a dedicated website and Chinese social media accounts, where they will engage with Chinese travellers and tour operators.

LAT’s collaboration with Motion Pay further provides Canadian merchants a complete solution to welcome Chinese travellers, as Chinese travellers can now use their familiar modes of payment: Alipay and WeChat Pay.

Achieving China-Ready certification allows your business to feature its services on the most popular Chinese platforms. Being culturally aware and respectful of Chinese visitors ensures that visitors will share positive experiences with peers, thereby enhancing your online visibility and word-of-mouth references.

LAT’s Golden Dragon Certification Program is an essential marketing tool for Canadian businesses who wish to reach hundreds of thousands of Chinese travellers.

About LAT

LAT Multilingual believes in the power of cultural marketing to help businesses reach diverse communities. LAT’s experience stems from 19 years of market adaptation and engagement with over 1 million Chinese customers annually. Our experts in Chinese marketing and culture currently manage several prestigious accounts, such as the Vancouver International Airport’s WeChat and Weibo.

LAT Multilingual Announces a New Partnership with MotionPay

October 4, 2017, Vancouver BC — LAT Multilingual is proud to announce a new partnership with MotionPay that will benefit retailers and Chinese audiences across Canada. This partnership will allow LAT Multilingual to provide a complete solution to its clients who actively engage with Chinese customers. LAT’s fully integrated marketing strategies, along with MotionPay’s secure payment transaction systems allow businesses to fully engage with Chinese customers.

Chinese visitors contribute over $1 billion annually to Canada’s economy, a figure that continues to grow each year. This, combined with the popularity of mobile payments with Chinese demographics, has driven demand for businesses to accept preferred payment methods and to post promotions directly to customers through popular social media platforms among the Chinese community.

LAT Multilingual believes that the most effective communication and marketing strategies must be culturally sensitive. For Chinese customers, this involves engaging with them in their own language online and on their favorite social platforms, and providing convenient access to AliPay and WeChat Pay. MotionPay facilitates greater sales opportunities with Chinese tourists, international students and all Chinese people living in Canada. With secure, handheld point-of-sales terminals that readily accept payment in RMB, Canadian retailers gain distinct sales advantages and the potential for greater customer loyalty.

About LAT

LAT Multilingual is a Canadian company based in Vancouver, with offices in Toronto, Montreal and Quebec City. LAT helps companies reach their customers in their own language, with a marketing strategy fully adapted to their cultural preferences.

About MotionPay

MotionPay Technology Inc. is an Ottawa-based Canadian FinTech company that empowers hundreds of Canadian merchant outlets from Halifax to Vancouver to accept Chinese RMB payments. Its payment services are designed to attract greater sales opportunities from the rapidly-increasing segment of Chinese customers who travel, study and live in Canada. MotionPay is the leading provider of Alipay and WeChat Pay solutions in North America, and the first Canadian company to have working partnerships with them.

LAT Multilingual Announces Partnership With WPML

September 19, 2016, Vancouver BC — LAT Multilingual is pleased to announce they are now an authorized translation partner for WPML, and the first and only partner located in Canada. This partnership will provide easy access to LAT Multilingual’s translation experts through the convenient WPML WordPress plugin, providing clients with faster and more efficient website translations.

The LAT Multilingual team of translators from around the world specializes in adapting and crafting clients’ marketing messages for other languages. They understand marketing, the linguistic communities they live in and the industries they work in, and are able to provide translations customized to the market needs of their clients.

The idea for this partnership originated when LAT Multilingual started receiving more requests for website translations, not only from English to French for the Canadian market, but for other languages as well, from companies who recognize global opportunities.

“In Canada, a bilingual website is not only ‘nice to have’, it is a must. This collaboration with WPML will make it easier for our clients to localise their WordPress site into Canada’s official languages, as well as in other languages,” says Lise Alain, president, LAT Multilingual. “At LAT, we strongly believe that investing in cultural understanding and adapting online content allows brands to grow by reaching deeper into today’s global marketplace.”

The challenge with many website translations is that clients only think about the content on the customer facing webpages. They forgot how much text is in the background – meta descriptions, keywords, pop-ups, call-to-action buttons, error messages and more. For years, companies have struggled with the most efficient way to send web content for translation, a fundamental technical problem.

WPML solves this issue. Using the plugin, clients can choose one, some or many webpages or parts of pages for translation, and all content related to that page will be delivered to LAT for translation. Once the text has been adapted for the target audience, LAT will send the translated version back to the plugin within the client’s website administration screens. The webpage preparations can be easily completed by the client to display their content in the new language on their website.

“Because of its bilingual nature, Canada is a great market for multilingual sites. WordPress and WPML make it easy to build these sites and now we can offer native translation to our Canadian clients with LAT Multilingual,” says Amir Helzer, CEO of OnTheGoSystems. “We know how important it is to offer translation that understands the culture and nuances of the language. I’m sure that clients in Canada or those looking to reach the Canadian audience will benefit from the new integration with LAT Multilingual.”

According to W3Techs, almost 60% of websites use the WordPress platform, which is why WPML.org focuses on providing the WordPress platform with multilingual plugin solutions. LAT Multilingual is also available to assist with sites not on WordPress, and for the translation and adaption of all marketing materials, including proofreading, auditing of translated websites, and social media.

About LAT

Founded in 1999, LAT Multilingual provides translation and digital marketing services to a variety of clients across Canada and the U.S., specializing in adapting marketing content into other languages for their clients. LAT Marketing is LAT’s first in-market subsidiary in Quebec, with the mandate to help companies engage with their French Canadian customers.

About WPML

WPML is a plugin for WordPress that allows users to build multilingual websites and translate them. WPML helps build anything from simple blogs to large enterprise sites. WPML is a product of OnTheGoSystems, offering support six days a week, 19 hours a day, in nine languages.

For further information: Contact LAT at contactus@latmultilingual.com (tel: 1-866-936-3833), or click here to get started with translating your website.

Selling to the Quebec Market? LAT Marketing Makes Your Brand Local

May 26, 2015, Vancouver BC — LAT Marketing is a newly launched subsidiary of LAT Multilingual that specializes in providing a full range of digital marketing services to businesses who want to engage with Quebec customers. Unlike other marketing companies, LAT Marketing relies on its expertise in translation, localization, and content creation to tailor digital marketing strategies to local markets.

Businesses selling to the Canadian market are aware of the language laws and the need to have bilingual packaging and marketing materials. However, when it comes to Quebec, translation is not enough. “Quebec customers are proud of their culture,” says Lise Alain, CEO of LAT Marketing. “They are much more likely to adopt a brand, buy a product, or follow a company’s activities on social media if the company demonstrates an understanding of Quebec’s society and culture.”

LAT Marketing localizes your website and SEO strategy, as well as your pay-per-click (PPC) and digital marketing campaigns for the Quebec market. LAT’s local teams in Montreal and Quebec City also create and manage French-language accounts on social media. “Whether paid or organic, marketing should always be managed locally”, says Lise. “Our vision is to bring businesses to the heart of Quebec’s communities so that they can truly engage individuals from a local perspective.”

Quebec represents a market of more than 8 million customers who are culturally and linguistically unique in North America. With a local marketing team of professional writers, translators, and digital marketing specialists who are supported by LAT Multilingual’s 15 years of expertise in translation and localization, LAT Marketing makes businesses part of the communities they want to reach by allowing them to get in touch with customers locally.

About LAT

Founded in 1999, LAT Multilingual provides language services to a variety of clients across Canada and the U.S. LAT Marketing is LAT’s first in-market subsidiary, with the mandate to help companies reach local communities in Quebec. For further information email marketing@latmarketing.ca or call: 1-866-936-3833, ext. 106.

LAT Multilingual Picks Up Three Small Business BC Nominations

November 30, 2015, Vancouver BC — LAT Multilingual Translations and Marketing has been recognized for its achievements and contributions to the community of British Columbia by being nominated for three awards at The Small Business BC Awards.

The SBBC Awards recognize the hard work and successes of small businesses in BC – there are nine awards in total, and LAT Multilingual has been nominated for:

  • Premier People’s Choice
  • Best Community Impact
  • Best Online Marketer

LAT Multilingual CEO Lise Alain says she is thrilled to be recognized as one of the province’s top small businesses.

“We are a proud member of the small business community in BC,” Lise said. “Given the diverse nature of Vancouver’s population, our language services aim to facilitate interaction and foster opportunities between local businesses and various demographics. For that reason, we would be honoured to receive the Premier People’s Choice Award. In the end, it’s all about people.”