In January 2024, the Government of Quebec updated language laws introduced by Bill 96. In a nutshell, the new law aims to clarify when businesses can use non-French trademarks on product packaging, signage, and more.
Marketing to Québécois should go beyond just meeting legal requirements. A successful marketing campaign should speak to the unique culture of Quebec consumers as well as speaking French. Here are some of the ways Québécois culture is unique, and what that means for brands wanting to appeal to Québec consumers.
In Quebec, Bill 101 establishes French as the province’s one and only official language and “the normal and everyday language of work, instruction, communication, commerce and business.” Let’s go over what that means for your business.
In this article, we’ll review the general labelling requirements in Canada and then take a closer look at language requirements for doing business in Quebec.
If you’re unfamiliar with Quebec or Quebec language law, you may be asking yourself–what is Quebec’s Bill 96? In this article, we will explain Quebec’s Bill 96 and explore the most recent requirements and what these changes mean for doing business in Quebec.
There are several factors to consider while setting out in the French-Canadian market. One is French being the official language and the other is cultural preferences. Here are 7 tips and insights to successfully engage with your French-Canadian audience.
If your company does business in Quebec or is planning to enter the Canadian market, you should know about important changes and updates coming to language laws in Canada. The provincial governments of Quebec and Ontario, and the federal government have all brought forward legislation to protect and encourage the use of French, particularly in the workplace.
As we celebrate Linguistic Duality Day this year, here are a few points you might find interesting about Canada’s bilingualism.
Recently, the news emerged that the long-debated Bill 96 was finally coming to the fore in Québec. If it becomes law, business owners doing business in Quebec may experience increased challenges.
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