In China, business isn’t just about sales- it's about building genuine connections and forming long-standing relationships. In this short video, our Inbound & Digital Marketing Strategist Jessie Li will help us understand how to form genuine connections with Chinese customers, talk to us about the ins-and-outs of brand persona, and give examples of successful brands.
In this short video, our Inbound & Digital Marketing Strategist Jessie Li will help us connect with Chinese customers by teaching us all about the Chinese digital market, what platforms businesses should get on, and how to successfully engage with Chinese customers. Check it out here!
In this case study, we’ll learn how luxury brand Cartier collaborated with the Palace Museum in Beijing to create a unique art exhibit called "Beyond Boundaries." In doing so, Cartier tapped into the power of creativity and cultural marketing to create genuine relationships with Chinese consumers.
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