WeChat: The difference between Personal vs Official Accounts

You've downloaded WeChat, now what? Learn the difference between a Personal and Official Account and which is right for your business or brand.

Categories: Cultural Marketing, WeChat|Tags: |

Celebrating the Mid-Autumn (Moon) Festival

The Mid-Autumn Festival is one of the most traditional festivals in Asian culture celebrating the year’s harvest. Lanterns, mooncakes and Osmanthus wine are common ways to celebrate.

Understanding RED, the Chinese Shopping App

Learn about the Chinese shopping app, RED, also known as Xiaohongshu (literally, Little Red Book). The social media and e-commerce platform was launched in 2013 and is now taking away marketshare from Weibo.