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5 reasons why writing content with ChatGPT isn’t a solution for multilingual marketers

2023-08-24T09:07:30-07:00August 23rd, 2023|Digital Marketing, Multilingual Marketing, Thought leadership/Industry Trends/News|

With all the buzz surrounding generative AI like ChatGPT, businesses may be tempted to cut corners, save time, and rely on automatic tools for their content. There are several reasons why ChatGPT can’t replace the human touch when writing content, especially in other languages.

What is the difference between translation and interpretation?

2023-06-01T12:05:49-07:00April 10th, 2023|Interpretation, Translation and Localization, Website Translation & Localization|

Does your organization need interpretation services, translation services, or both? "Translation" and "Interpretation” are two terms that often get mixed up. Although both are part of the language industry, they each have their own unique mandate. Here are the key differences between them.

Canada’s Diverse Communities: A Huge Opportunity for Brands

2023-03-20T13:50:08-07:00March 20th, 2023|Marketing and Communications Strategy, Marketing to Diverse Audiences, Multiculturalism|

In this blog post, we will explore the various cultures and languages in Canada and provide practical insights on how businesses can reach out to these communities effectively. Get ready to discover how your business can expand its customer base with a well-thought-out multilingual and multicultural marketing strategy!

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