Win Over Chinese Consumers in North America with RED [The Little Red Book]
The landscape of social media marketing is constantly evolving, and [...]
Thinking of marketing to Chinese consumers this Lunar New Year?
Chinese New Year is coming up. Have you ever thought of doing business in China? Tapping into a market of 4 billion people is appealing for a lot of businesses, and it’s very lucrative for those who succeed. But there are many barriers to entry, cost being just one of them.
Looking to Reach Chinese Customers? You Need to Know About Singles’ Day!
Singles’ Day is an unofficial holiday dedicated to single people in China. Singles’ Day, also known as Double 11 Day, takes place on November 11 of each year, or 11/11. Based on Statistics Canada’s 2021 Census, nearly 2 million Chinese people are living in Canada. This large population of Chinese Canadians reflects a market for introducing Singles’ Day in Canada.
Connect with Chinese Canadian customers during Mid-Autumn Festival
Marking the end of the autumn harvest, this Chinese holiday is usually celebrated with family gatherings, lanterns and mooncakes. Our Chinese Marketing experts provide their advice on how to leverage this day to strengthen relationships with your clientele.
Lunar New Year 2023: Strengthen your Bond with Chinese Customers
It is that time of the year when cultural marketing experts are thinking carefully about their Lunar New Year 2023 messaging. Are you ready to celebrate with your Chinese clients and customers?
The History behind Gifting Red Envelopes during Chinese New Year
It’s very common for Chinese people to give the gift of a red envelope (known as 紅包, hóngbāo) to friends and family during New Year celebrations. But what are the origins of this cultural custom?
Understanding Chinese Culture: 8 Gift Giving Tips
Gift giving can be a great way to build relationships, but only if done correctly. We provide 8 tips for Chinese gift giving.
Understanding Chinese Culture: The First Step to Good Service
Understanding Chinese culture is essential if you want to provide the best possible service to your Chinese guests. Check out this introduction to major aspects of Chinese culture.
