The category focuses on new trends in the digital marketing industry and their correlation with multicultural marketing. It also reflects on how marketers should keep up with industry trends to attract new audiences.
Thinking of marketing to Chinese consumers this Lunar New Year?
Chinese New Year is coming up. Have you ever thought of doing business in China? Tapping into a market of 4 billion people is appealing for a lot of businesses, and it’s very lucrative for those who succeed. But there are many barriers to entry, cost being just one of them.