Connect with South Asian Canadians With These English [And Hindi!] Diwali Wishes

2023-11-10T08:30:09-08:00November 10th, 2023|Cultural Marketing, Cultural Observances, Marketing and Communications Strategy, Marketing to Diverse Audiences|

As a business in Canada, chances are a significant portion of your customers or potential customers celebrate Diwali. So, to help you out this festival season, we’re sharing some Diwali wishes in English that your marketing team can use to connect with South Asian customers.

Looking to Reach Chinese Customers? You Need to Know About Singles’ Day!

2023-11-08T12:22:48-08:00November 8th, 2023|Chinese Culture, Chinese Marketing, Chinese Social Media, Cultural Marketing, Cultural Observances|

Singles’ Day is an unofficial holiday dedicated to single people in China. Singles’ Day, also known as Double 11 Day, takes place on November 11 of each year, or 11/11. Based on Statistics Canada’s 2021 Census, nearly 2 million Chinese people are living in Canada. This large population of Chinese Canadians reflects a market for introducing Singles’ Day in Canada.

From Delhi to Toronto – Diwali Celebrations around the World

2023-02-24T11:23:09-08:00October 21st, 2022|Cultural Marketing, Cultural Observances, Marketing and Communications Strategy, Multicultural Marketing|

Diwali is one of the most popular festivals celebrated in India. Diwali literally means "row of lighted lamps." It is one of the biggest Hindu festivals in India and Nepal, and it is celebrated across the globe by Indians and other South Asian diaspora communities. It is a national holiday observed in India, Fiji, Guyana, Malaysia, Mauritius, Myanmar, Nepal, Singapore, Sri Lanka, Suriname, and Trinidad and Tobago.

10 Ways Thanksgiving is Celebrated Across Cultures

2023-06-26T14:20:05-07:00October 7th, 2022|Cultural Marketing, Cultural Observances, Multiculturalism|

It is the season to give thanks around the world! There are many different ways that people celebrate Thanksgiving: from hearty feasts to sharing blessings; each culture has its own traditions. Though the traditions are different, the sentiment is the same - to spend quality time with friends and family, give thanks, and reflect on what’s most important in life. As strong believers in cultural diversity and inclusion, today at LAT we’d like to take you on an enlightening cultural journey into various Thanksgiving traditions.

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