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Thinking of marketing to Chinese consumers this Lunar New Year?

Colleen Webber2024-01-18T08:59:07-08:00January 18th, 2024|Chinese Culture, Chinese Marketing, Chinese Social Media, Marketing and Communications Strategy|

Chinese New Year is coming up. Have you ever thought of doing business in China? Tapping into a market of 4 billion people is appealing for a lot of businesses, and it’s very lucrative for those who succeed. But there are many barriers to entry, cost being just one of them.

The Evolution of Multicultural Marketing from Holidays to Everyday

Colleen Webber2023-12-08T06:50:15-08:00December 8th, 2023|Cultural Marketing, Inclusion & Diversity, Marketing and Communications Strategy, Marketing to Diverse Audiences, Multicultural Marketing|

Multicultural marketing is a fundamental aspect of brands. Companies can show that they value diversity not just during holidays but as an essential part of their business philosophy. Year-round campaigns also give brands an opportunity to learn from feedback and engagement with the communities they’re targeting.

Why Your Business Needs a Localization Strategy

Josephine Macnab2023-11-20T08:23:17-08:00November 20th, 2023|Marketing and Communications Strategy, Multilingual Marketing, Website Translation & Localization|

Website localization is the process of translating and adapting your website content to fit the language and culture of different markets. In this article, we’ll take a closer look at each of these aspects of website localization. Then, we will discuss the benefits of website localization and share how you can get started with your website localization.

Connect with South Asian Canadians With These English [And Hindi!] Diwali Wishes

Josephine Macnab2023-11-10T08:30:09-08:00November 10th, 2023|Cultural Marketing, Cultural Observances, Marketing and Communications Strategy, Marketing to Diverse Audiences|

As a business in Canada, chances are a significant portion of your customers or potential customers celebrate Diwali. So, to help you out this festival season, we’re sharing some Diwali wishes in English that your marketing team can use to connect with South Asian customers.

Get Inspired to Reach the Canadian Market with these Bilingual Website Examples

Josephine Macnab2023-11-06T11:47:14-08:00November 6th, 2023|Marketing and Communications Strategy, Official Languages, Website Translation & Localization|

In Canada, a bilingual website refers to a website that is available in both official languages–English and French. In this article, we will explain the advantages of having a bilingual website in Canada and share five awesome bilingual website examples to inspire your own.

5 Tips to Succeed in the Canadian Market

Leah Levy2023-10-02T10:48:32-07:00October 2nd, 2023|Bilingual Packaging, Marketing and Communications Strategy, Multilingual Marketing, Official Languages|

Selling products on the Canadian market? Here are five key elements to keep in mind about your Canadian audience:

Reaching Multicultural Communities with Influencer Marketing

Deepa Jatania2023-06-27T06:30:13-07:00June 27th, 2023|Marketing and Communications Strategy, Marketing to Diverse Audiences, Multilingual Social Media|

If you want to connect with a diverse audience you need to work with influencers who can help you reach them. Let us take a closer look at social media influencer marketing and explore why diversity is crucial for brands looking to engage with a diverse audience.

Canada’s Diverse Communities: A Huge Opportunity for Brands

Deepa Jatania2023-03-20T13:50:08-07:00March 20th, 2023|Marketing and Communications Strategy, Marketing to Diverse Audiences, Multiculturalism|

In this blog post, we will explore the various cultures and languages in Canada and provide practical insights on how businesses can reach out to these communities effectively. Get ready to discover how your business can expand its customer base with a well-thought-out multilingual and multicultural marketing strategy!

The Importance of Cultural Awareness in Business: The Rise of Diversity in an Increasingly Globalized World

Deepa Jatania2023-02-24T11:47:17-08:00November 23rd, 2022|Cultural Marketing, Marketing and Communications Strategy, Multiculturalism|

Cultural awareness should be an essential part of doing business. In an increasingly globalized world, it is important for businesses to be aware of cultural differences in order to be successful in the global marketplace.