The category highlights the importance of multicultural marketing in Canada and how marketers can attract audiences from different cultures with personalization.
Bad translations of product names, slogans, and branding seem like hilarious corporate blunders that you would never make.
Last week, Lemaire, an upscale fashion brand created by former [...]
If your company does business in Quebec or is planning to enter the Canadian market, you should know about important changes and updates coming to language laws in Canada. The provincial governments of Quebec and Ontario, and the federal government have all brought forward legislation to protect and encourage the use of French, particularly in the workplace.
All markets are multicultural now. To keep up, your business needs to be multilingual as well. The ability to reach across language, culture and technological barriers is critical, whether your customer base is local or global. But it’s much deeper than just translating words. Fashion, history, culture, and technology all play important roles in marketing to diverse communities. Multicultural marketing agencies such as LAT help you meet these evolving challenges; ensuring the meaning of your message does not get lost in translation. Here are some tips to make sure your multicultural marketing is a success.
It’s very common for Chinese people to give the gift of a red envelope (known as 紅包, hóngbāo) to friends and family during New Year celebrations. But what are the origins of this cultural custom?
Melkin Yelidet Beaal! С Рождеством! Kala Christouyenna! Merry Christmas! The team at LAT Multilingual wishes you all the best for your holiday season. To celebrate, we’re looking at a few different ways Christmas is celebrated around the world. It’s not all turkey and visits from Santa!
Canada will soon be expanding their list of accepted vaccines for inbound travel to include the Chinese Sinopharm and Sinovac. What does this big step towards reopening international travel to Chinese tourists mean for your business?
LAT strongly believes that learning more about different cultures leads to greater empathy and understanding. We're very thankful to Inuit Tapiriit Kanatami (ITK), who generously provided us with a list of resources so that we could learn more about Canada's Inuit languages.
This year's National Day for Truth and Reconciliation provides an opportunity to reflect upon the legacy of residential schools in Canada and the importance for all of us to understand the challenges and pain this has inflicted upon Canada’s Aboriginal communities.
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Montreal Office
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