The category highlights the importance of multicultural marketing in Canada and how marketers can attract audiences from different cultures with personalization.
Chinese international students are searching for information. Is your institution easy to find? Are students finding the information they are searching for?
Many people celebrate this day, but many may not know the history behind it. We've put together a snapshot of Halloween around the world!
In Quebec, Bill 101 establishes French as the province’s one and only official language and “the normal and everyday language of work, instruction, communication, commerce and business.” Let’s go over what that means for your business.
In this article, we’ll review the general labelling requirements in Canada and then take a closer look at language requirements for doing business in Quebec.
If you’re unfamiliar with Quebec or Quebec language law, you may be asking yourself–what is Quebec’s Bill 96? In this article, we will explain Quebec’s Bill 96 and explore the most recent requirements and what these changes mean for doing business in Quebec.
Marking the end of the autumn harvest, this Chinese holiday is usually celebrated with family gatherings, lanterns and mooncakes. Our Chinese Marketing experts provide their advice on how to leverage this day to strengthen relationships with your clientele.
In this blog post, we will explore the various cultures and languages in Canada and provide practical insights on how businesses can reach out to these communities effectively. Get ready to discover how your business can expand its customer base with a well-thought-out multilingual and multicultural marketing strategy!
There are several factors to consider while setting out in the French-Canadian market. One is French being the official language and the other is cultural preferences. Here are 7 tips and insights to successfully engage with your French-Canadian audience.
It is that time of the year when cultural marketing experts are thinking carefully about their Lunar New Year 2023 messaging. Are you ready to celebrate with your Chinese clients and customers?
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