The category focuses on Canada’s diverse population, the need for inclusive marketing, the personality and cultural traits of different regions, and why it is important for marketers to understand diversity and inclusion in their marketing strategies. |
The Evolution of Multicultural Marketing from Holidays to Everyday
Multicultural marketing is a fundamental aspect of brands. Companies can show that they value diversity not just during holidays but as an essential part of their business philosophy. Year-round campaigns also give brands an opportunity to learn from feedback and engagement with the communities they’re targeting.