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Beyond Bilingual – Marketing to Canada’s Chinese Community

2023-02-24T12:12:17-08:00May 4th, 2022|Chinese Marketing, Chinese Social Media, Cultural Marketing, Marketing and Communications Strategy, Multiculturalism, Multilingual Social Media|

A growing (and affluent) Chinese-speaking demographic in Canada is proving an attractive market for many companies. Now they are looking for ways to connect with this audience, in their language, on the social media platforms they use.

Plus ça change – What you need to know about French language law updates in Canada

2022-11-16T12:04:15-08:00April 21st, 2022|Bilingual Packaging, Marketing and Communications Strategy, Quebec Market, Translation and Localization|

If your company does business in Quebec or is planning to enter the Canadian market, you should know about important changes and updates coming to language laws in Canada. The provincial governments of Quebec and Ontario, and the federal government have all brought forward legislation to protect and encourage the use of French, particularly in the workplace.

Why do I need a multicultural marketing agency?

2022-11-16T12:06:19-08:00April 14th, 2022|Bilingual Packaging, Marketing and Communications Strategy, Multiculturalism, Multilingual Social Media|

All markets are multicultural now. To keep up, your business needs to be multilingual as well. The ability to reach across language, culture and technological barriers is critical, whether your customer base is local or global. But it’s much deeper than just translating words. Fashion, history, culture, and technology all play important roles in marketing to diverse communities. Multicultural marketing agencies such as LAT help you meet these evolving challenges; ensuring the meaning of your message does not get lost in translation. Here are some tips to make sure your multicultural marketing is a success.

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