About Josephine Macnab

Josephine is a content writer at iPlume Writing Inc. She is currently completing her master's degree in arts in Montreal. In her free time, Josephine loves to read, explore new cities, and go to concerts.

About Josephine Macnab

Josephine is a content writer at iPlume Writing Inc. She is currently completing her master's degree in arts in Montreal. In her free time, Josephine loves to read, explore new cities, and go to concerts.

Here are my most recent posts

Why Your Business Needs a Localization Strategy

2023-11-20T08:23:17-08:00November 20th, 2023|Marketing and Communications Strategy, Multilingual Marketing, Website Translation & Localization|

Website localization is the process of translating and adapting your website content to fit the language and culture of different markets. In this article, we’ll take a closer look at each of these aspects of website localization. Then, we will discuss the benefits of website localization and share how you can get started with your website localization. 

Connect with South Asian Canadians With These English [And Hindi!] Diwali Wishes

2023-11-10T08:30:09-08:00November 10th, 2023|Cultural Marketing, Cultural Observances, Marketing and Communications Strategy, Marketing to Diverse Audiences|

As a business in Canada, chances are a significant portion of your customers or potential customers celebrate Diwali. So, to help you out this festival season, we’re sharing some Diwali wishes in English that your marketing team can use to connect with South Asian customers.

Get Inspired to Reach the Canadian Market with these Bilingual Website Examples

2023-11-06T11:47:14-08:00November 6th, 2023|Marketing and Communications Strategy, Official Languages, Website Translation & Localization|

In Canada, a bilingual website refers to a website that is available in both official languages–English and French. In this article, we will explain the advantages of having a bilingual website in Canada and share five awesome bilingual website examples to inspire your own.

Who Are Canada’s Post-Pandemic Tourists? An Overview of the Top Tourism Markets for Canada

2023-10-12T10:16:50-07:00October 12th, 2023|Travel & Tourism, Trends in Tourism Marketing|

In order to take advantage of the anticipated surge of visitors within the next few years, destination tourism organizations need to know who they are marketing to and how to reach them. In this article, we’ll share key tourism in Canada statistics and show you how you can leverage multilingual marketing to reach a more diverse traveller market.

This website utilizes cookies to offer you the best experience possible. By using our website, you agree to our cookies usage. View our privacy policy. Ok