October 04, 2023, Vancouver, BC – LAT Multilingual Translation & Marketing, a leading translation and multicultural marketing firm with its head office in Vancouver, is proud to announce the renewal of its partnership with Vancouver International Airport (YVR). Since 2016, LAT has worked closely with YVR’s Communications Team to engage with Chinese audiences through popular social media channels WeChat, Weibo, and now RED.
LAT’s expertise in translation, content adaptation, localization, and digital marketing has been instrumental in helping YVR connect with Chinese locals and visitors, achieving high levels of engagement on Chinese social platforms.
“We are delighted to continue our partnership with YVR,” said Lise Alain, LAT’s President. “We share a commitment to facilitating communication across cultures and languages and are proud to have achieved such high levels of engagement for the airport on Chinese social platforms. There’s obviously a strong need.”
“We are thrilled to continue working with LAT Multilingual to engage with our Chinese audiences on social media platforms,” said Christopher Richards, Marketing Manager at YVR. “LAT’s team has been a great partner for us, providing impeccable service and keeping us informed of best practices in a fast-changing landscape.”
YVR already sees high levels of engagement on all its social platforms. However, Chinese communities are typically on different ones and require a dedicated team. Since YVR is committed to actively engaging with all travellers, being able to reach the Chinese communities through the most popular Chinese social apps allows the airport to offer a more inclusive and welcoming environment.
To learn more about YVR and LAT’s partnership, please read LAT’s Case Study.
About Vancouver International Airport (YVR)
Vancouver International Airport (YVR) is a diverse global hub that connects people, cargo, data, and ideas and serves as a platform for the community to come together and thrive. The airport focuses on serving its passengers, partners, workers, and community through digital modernization, climate leadership, reconciliation, and financial sustainability.
About LAT Multilingual (LAT)
LAT Multilingual is a translation and multicultural marketing firm with 24 years of experience helping businesses communicate effectively with diverse audiences. The company specializes in translation, content adaptation, localization, interpreting, and digital marketing. With offices in Vancouver, Toronto, and Montreal, LAT Multilingual works with clients from multiple sectors such as tourism, food & beverage, fashion, health & wellness, and engineering.
*This press release was first published on Business Wire.
