The category highlights the importance of multicultural marketing in Canada and how marketers can attract audiences from different cultures with personalization.
In this article, we’ll review the general labelling requirements in Canada and then take a closer look at language requirements for doing business in Quebec.
If you’re unfamiliar with Quebec or Quebec language law, you may be asking yourself–what is Quebec’s Bill 96? In this article, we will explain Quebec’s Bill 96 and explore the most recent requirements and what these changes mean for doing business in Quebec.
In this blog post, we will explore the various cultures and languages in Canada and provide practical insights on how businesses can reach out to these communities effectively. Get ready to discover how your business can expand its customer base with a well-thought-out multilingual and multicultural marketing strategy!
There are several factors to consider while setting out in the French-Canadian market. One is French being the official language and the other is cultural preferences. Here are 7 tips and insights to successfully engage with your French-Canadian audience.
It is that time of the year when cultural marketing experts are thinking carefully about their Lunar New Year 2023 messaging. Are you ready to celebrate with your Chinese clients and customers?
Canada is the most multicultural country in the world, as a vast number of Canadians hail from different cultural origins. This mosaic of cultures makes it imperative for brands to adopt multicultural marketing.
Cultural awareness should be an essential part of doing business. In an increasingly globalized world, it is important for businesses to be aware of cultural differences in order to be successful in the global marketplace.
It can be a challenge to communicate with a sense of humour in a diverse and multicultural society. Humour relies on words and phrases that are unexpected, playful, absurd, or ridiculous for their effect. Wordplays (puns), double-meanings, irony, satire, sarcasm, slapstick, or references shared by a common group can be lost in translation and can lead to misunderstandings. It is important to understand your audience when transcreating or transposing content.
It is the season to give thanks around the world! There are many different ways that people celebrate Thanksgiving: from hearty feasts to sharing blessings; each culture has its own traditions. Though the traditions are different, the sentiment is the same - to spend quality time with friends and family, give thanks, and reflect on what’s most important in life. As strong believers in cultural diversity and inclusion, today at LAT we’d like to take you on an enlightening cultural journey into various Thanksgiving traditions.
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1892 rue Broadway Ouest
Bureau 200
Vancouver BC V6J 1Y9
Bureau de Montréal
300-204 rue du Saint-Sacrement
Montréal QC H2Y 1W8
Bureau de Toronto
2 rue Bloor Est
Bureau 3500
Toronto ON M4W 1A8
