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Multicultural Marketing – Be the #1 Choice for Canada’s South Asian Market

Deepa Jatania2023-02-24T11:24:56-08:00December 14th, 2022|Branding & Marketing, Cultural Marketing, Multicultural Marketing, Multiculturalism|

Canada is the most multicultural country in the world, as a vast number of Canadians hail from different cultural origins. This mosaic of cultures makes it imperative for brands to adopt multicultural marketing.

The Importance of Cultural Awareness in Business: The Rise of Diversity in an Increasingly Globalized World

Deepa Jatania2023-02-24T11:47:17-08:00November 23rd, 2022|Cultural Marketing, Marketing and Communications Strategy, Multiculturalism|

Cultural awareness should be an essential part of doing business. In an increasingly globalized world, it is important for businesses to be aware of cultural differences in order to be successful in the global marketplace.

The Importance of Humour in Communication: Why We Don’t Always Get the Joke

Deepa Jatania2022-11-16T11:42:31-08:00November 8th, 2022|Cultural Marketing, Multiculturalism, Translation and Localization|

It can be a challenge to communicate with a sense of humour in a diverse and multicultural society. Humour relies on words and phrases that are unexpected, playful, absurd, or ridiculous for their effect. Wordplays (puns), double-meanings, irony, satire, sarcasm, slapstick, or references shared by a common group can be lost in translation and can lead to misunderstandings. It is important to understand your audience when transcreating or transposing content.

From Delhi to Toronto – Diwali Celebrations around the World

Deepa Jatania2023-02-24T11:23:09-08:00October 21st, 2022|Cultural Marketing, Cultural Observances, Marketing and Communications Strategy, Multicultural Marketing|

Diwali is one of the most popular festivals celebrated in India. Diwali literally means "row of lighted lamps." It is one of the biggest Hindu festivals in India and Nepal, and it is celebrated across the globe by Indians and other South Asian diaspora communities. It is a national holiday observed in India, Fiji, Guyana, Malaysia, Mauritius, Myanmar, Nepal, Singapore, Sri Lanka, Suriname, and Trinidad and Tobago.

10 Ways Thanksgiving is Celebrated Across Cultures

Deepa Jatania2023-06-26T14:20:05-07:00October 7th, 2022|Cultural Marketing, Cultural Observances, Multiculturalism|

It is the season to give thanks around the world! There are many different ways that people celebrate Thanksgiving: from hearty feasts to sharing blessings; each culture has its own traditions. Though the traditions are different, the sentiment is the same - to spend quality time with friends and family, give thanks, and reflect on what’s most important in life. As strong believers in cultural diversity and inclusion, today at LAT we’d like to take you on an enlightening cultural journey into various Thanksgiving traditions.

Indigenous-owned Businesses at the Heart of Canada’s Most Diverse City

Deepa Jatania2022-11-10T10:57:01-08:00August 9th, 2022|Inclusion & Diversity, Indigenous|

Toronto is Canada’s most diverse city and hosts an abundance of unique Indigenous-owned businesses. Today is International Day of the World’s Indigenous Peoples. In honour of this special day, we highlight three Toronto-based Indigenous-owned businesses that offer their customers a unique look into Indigenous culture.

WeChat Channels: A great tool for marketers

Xinyue Guan2023-02-24T12:11:33-08:00July 26th, 2022|Chinese Marketing, Chinese Social Media|

WeChat is a well-known instant messaging and social media app, but did you know about Channels? Adding this feature to an official WeChat account allows brands to promote video ads and target audiences like never before.

Understanding Chinese Social Media Channels

Deepa Jatania2022-07-08T09:08:05-07:00July 8th, 2022|Chinese Marketing, Chinese Social Media|

As a business owner, you often might be thinking how to advertise my products to Chinese community? “If you want to attract Chinese audience to your business, you ought to use Chinese social media channels.”

Marketing to a Diverse Market: Three ways to put multicultural marketing to work

Chris Keam2022-10-24T14:40:41-07:00May 13th, 2022|Chinese Marketing, Marketing and Communications Strategy, Multiculturalism|

If you’ve been launching your marketing campaigns as English-only, it’s time to adapt. Start your next project with a multilingual approach for maximum efficiency and reach.