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Why is Language Such an Important Factor in Reaching Québécois Consumers?

Colleen Webber2023-12-27T08:43:38-08:00December 21st, 2023|French Marketing, Quebec Market|

Marketing to Québécois should go beyond just meeting legal requirements. A successful marketing campaign should speak to the unique culture of Quebec consumers as well as speaking French. Here are some of the ways Québécois culture is unique, and what that means for brands wanting to appeal to Québec consumers.

The Evolution of Multicultural Marketing from Holidays to Everyday

Colleen Webber2023-12-08T06:50:15-08:00December 8th, 2023|Cultural Marketing, Inclusion & Diversity, Marketing and Communications Strategy, Marketing to Diverse Audiences, Multicultural Marketing|

Multicultural marketing is a fundamental aspect of brands. Companies can show that they value diversity not just during holidays but as an essential part of their business philosophy. Year-round campaigns also give brands an opportunity to learn from feedback and engagement with the communities they’re targeting.

A Closer Look at Indigenous Language Revitalization

Deepa Jatania2024-08-08T13:50:05-07:00November 27th, 2023|Indigenous, Thought leadership/Industry Trends/News|

Indigenous language revitalization refers to specific efforts to preserve, promote, and revitalize the languages spoken by Indigenous communities. To learn more about preserving and revitalizing Indigenous languages, check out our blog post.

Connect with South Asian Canadians With These English [And Hindi!] Diwali Wishes

Josephine Macnab2023-11-10T08:30:09-08:00November 10th, 2023|Cultural Marketing, Cultural Observances, Marketing and Communications Strategy, Marketing to Diverse Audiences|

As a business in Canada, chances are a significant portion of your customers or potential customers celebrate Diwali. So, to help you out this festival season, we’re sharing some Diwali wishes in English that your marketing team can use to connect with South Asian customers.

Looking to Reach Chinese Customers? You Need to Know About Singles’ Day!

Leah Levy2023-11-08T12:22:48-08:00November 8th, 2023|Chinese Culture, Chinese Marketing, Chinese Social Media, Cultural Marketing, Cultural Observances|

Singles’ Day is an unofficial holiday dedicated to single people in China. Singles’ Day, also known as Double 11 Day, takes place on November 11 of each year, or 11/11. Based on Statistics Canada’s 2021 Census, nearly 2 million Chinese people are living in Canada. This large population of Chinese Canadians reflects a market for introducing Singles’ Day in Canada.

Attract Chinese International Students to Your School

Leah Levy2023-10-27T13:15:05-07:00October 27th, 2023|Chinese Marketing, Chinese Social Media, Education Canada, Marketing to Diverse Audiences|

Chinese international students are searching for information. Is your institution easy to find? Are students finding the information they are searching for?

What You Need to Know About the Francization of Businesses in Quebec

Josephine Macnab2023-10-23T08:30:03-07:00October 23rd, 2023|French Marketing, Quebec Market|

In Quebec, Bill 101 establishes French as the province’s one and only official language and “the normal and everyday language of work, instruction, communication, commerce and business.” Let’s go over what that means for your business.

Is your Business Ready for the Canadian Market? Here’s What You Need to Know About Language Regulations

Josephine Macnab2023-10-20T13:42:02-07:00October 5th, 2023|Bilingual Packaging, French Marketing, Quebec Market|

In this article, we’ll review the general labelling requirements in Canada and then take a closer look at language requirements for doing business in Quebec.

Quebec’s Bill 96 and the Newest Rules for your Business

Josephine Macnab2023-09-15T10:53:17-07:00September 15th, 2023|French Marketing, Quebec Market|

If you’re unfamiliar with Quebec or Quebec language law, you may be asking yourself–what is Quebec’s Bill 96? In this article, we will explain Quebec’s Bill 96 and explore the most recent requirements and what these changes mean for doing business in Quebec.