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Beyond Bilingual – Marketing to Canada’s Chinese Community

Chris Keam2023-02-24T12:12:17-08:00May 4th, 2022|Chinese Marketing, Chinese Social Media, Cultural Marketing, Marketing and Communications Strategy, Multiculturalism, Multilingual Social Media|

A growing (and affluent) Chinese-speaking demographic in Canada is proving an attractive market for many companies. Now they are looking for ways to connect with this audience, in their language, on the social media platforms they use.

Solving the Transcreation Equation

Chris Keam2022-10-12T13:11:57-07:00April 28th, 2022|Bilingual Packaging, Cultural Marketing, Inclusion & Diversity, Multiculturalism, Translation and Localization|

Bad translations of product names, slogans, and branding seem like hilarious corporate blunders that you would never make.

The History behind Gifting Red Envelopes during Chinese New Year

Chris Keam2022-09-08T20:51:46-07:00December 29th, 2021|Chinese Culture, Chinese Marketing, Chinese Social Media, Cultural Marketing, Cultural Observances|

It’s very common for Chinese people to give the gift of a red envelope (known as 紅包, hóngbāo) to friends and family during New Year celebrations. But what are the origins of this cultural custom?

Preparing for Chinese tourists in Canada post-COVID-19

Chris Keam2022-09-08T20:51:47-07:00November 24th, 2021|Chinese Marketing, Chinese Social Media, Cultural Marketing, Travel & Tourism|

Canada will soon be expanding their list of accepted vaccines for inbound travel to include the Chinese Sinopharm and Sinovac. What does this big step towards reopening international travel to Chinese tourists mean for your business?

Canada’s Inuit Languages

Chris Keam2023-06-08T06:19:19-07:00September 21st, 2021|Cultural Marketing, Indigenous, Multiculturalism, Translation and Localization|

LAT strongly believes that learning more about different cultures leads to greater empathy and understanding. We're very thankful to Inuit Tapiriit Kanatami (ITK), who generously provided us with a list of resources so that we could learn more about Canada's Inuit languages.

Celebrating Canada’s Indigenous Communities

Chris Keam2023-06-08T06:18:45-07:00September 20th, 2021|Cultural Marketing, Indigenous, Multiculturalism, Translation and Localization|

This year's National Day for Truth and Reconciliation provides an opportunity to reflect upon the legacy of residential schools in Canada and the importance for all of us to understand the challenges and pain this has inflicted upon Canada’s Aboriginal communities.

Doing Business in Quebec – The Potential Impact of Bill 96

Xinyue Guan2022-09-08T20:51:50-07:00May 18th, 2021|Cultural Marketing, Quebec Market, Translation and Localization|

Recently, the news emerged that the long-debated Bill 96 was finally coming to the fore in Québec. If it becomes law, business owners doing business in Quebec may experience increased challenges.