Cultural Marketing, Social Media and the evolution of the translation industry
In the summer of 2012, I woke up to the [...]
Finding 500 Million New Fans – Weibo and Chinese Social Media
Sina Weibo, the most powerful Chinese social media platform, has [...]
1 Simple Tip to Increase Your Sales and Grow Your Business
Reaching customers in their own language is the easiest and [...]
5 Tips for Building Your Chinese Brand Identity
This blog was written in collaboration with one of LAT’s [...]
Get Social on Chinese Mobile Apps
LAT recently hosted its second meetup on the theme of [...]
Great Performance on Sina Weibo: 3 Case Studies
Diamonds may be a girl’s best friend, but for luxury [...]
5 Reasons Your Marketing Plan Needs to Include Sina Weibo
After sharing information on luxury branding on Chinese social media and Canadian politicians [...]
Yachts on Sina Weibo
Sina Weibo, with over 500 million registered users, is one [...]
Luxury Brands on Chinese Social Media
Chinese customers are considered the top spenders in luxury goods worldwide, with a [...]
