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What You Need to Know About the Francization of Businesses in Quebec

Josephine Macnab2023-10-23T08:30:03-07:00October 23rd, 2023|French Marketing, Quebec Market|

In Quebec, Bill 101 establishes French as the province’s one and only official language and “the normal and everyday language of work, instruction, communication, commerce and business.” Let’s go over what that means for your business.

Is your Business Ready for the Canadian Market? Here’s What You Need to Know About Language Regulations

Josephine Macnab2023-10-20T13:42:02-07:00October 5th, 2023|Bilingual Packaging, French Marketing, Quebec Market|

In this article, we’ll review the general labelling requirements in Canada and then take a closer look at language requirements for doing business in Quebec.

5 Tips to Succeed in the Canadian Market

Leah Levy2023-10-02T10:48:32-07:00October 2nd, 2023|Bilingual Packaging, Marketing and Communications Strategy, Multilingual Marketing, Official Languages|

Selling products on the Canadian market? Here are five key elements to keep in mind about your Canadian audience:

Navigating Food Label Laws in Canada

Leah Levy2023-09-22T06:52:32-07:00September 22nd, 2023|Bilingual Packaging, Official Languages|

As we approach the December 2023 deadline for the Canadian Food Inspection Agency (CFIA) to confirm industry compliance with these changes, Canadian food label regulations remain as important as ever for businesses.

Quebec’s Bill 96 and the Newest Rules for your Business

Josephine Macnab2023-09-15T10:53:17-07:00September 15th, 2023|French Marketing, Quebec Market|

If you’re unfamiliar with Quebec or Quebec language law, you may be asking yourself–what is Quebec’s Bill 96? In this article, we will explain Quebec’s Bill 96 and explore the most recent requirements and what these changes mean for doing business in Quebec.

Connect with Chinese Canadian customers during Mid-Autumn Festival

Chris Keam2023-08-30T08:25:56-07:00August 30th, 2023|Chinese Culture, Chinese Marketing, Chinese Social Media, Cultural Marketing, Cultural Observances|

Marking the end of the autumn harvest, this Chinese holiday is usually celebrated with family gatherings, lanterns and mooncakes. Our Chinese Marketing experts provide their advice on how to leverage this day to strengthen relationships with your clientele.

5 reasons why writing content with ChatGPT isn’t a solution for multilingual marketers

Colleen Webber2023-08-24T09:07:30-07:00August 23rd, 2023|Digital Marketing, Multilingual Marketing, Thought leadership/Industry Trends/News|

With all the buzz surrounding generative AI like ChatGPT, businesses may be tempted to cut corners, save time, and rely on automatic tools for their content. There are several reasons why ChatGPT can’t replace the human touch when writing content, especially in other languages.

6 Benefits of Multilingual Content for Your Business in a Global Market

Tim Adeleke2023-08-03T06:18:14-07:00August 2nd, 2023|Multilingual Marketing|

As a business owner or marketing specialist, you already know the importance of reaching people in their own language. Especially here in Canada, where people speak many languages and come from various cultures. So, how do you reach customers in today’s interconnected world? One surefire solution is multilingual content!

Reaching Multicultural Communities with Influencer Marketing

Deepa Jatania2023-06-27T06:30:13-07:00June 27th, 2023|Marketing and Communications Strategy, Marketing to Diverse Audiences, Multilingual Social Media|

If you want to connect with a diverse audience you need to work with influencers who can help you reach them. Let us take a closer look at social media influencer marketing and explore why diversity is crucial for brands looking to engage with a diverse audience.