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What is the difference between translation and interpretation?

Deepa Jatania2023-06-01T12:05:49-07:00April 10th, 2023|Interpretation, Translation and Localization, Website Translation & Localization|

Does your organization need interpretation services, translation services, or both? "Translation" and "Interpretation” are two terms that often get mixed up. Although both are part of the language industry, they each have their own unique mandate. Here are the key differences between them.

7 Practical Tips For French-Canadian Marketing in Quebec

Deepa Jatania2023-03-03T12:06:25-08:00February 27th, 2023|Audience and Personas, French Marketing, Quebec Market|

There are several factors to consider while setting out in the French-Canadian market. One is French being the official language and the other is cultural preferences. Here are 7 tips and insights to successfully engage with your French-Canadian audience.

Lunar New Year 2023: Strengthen your Bond with Chinese Customers

Deepa Jatania2023-02-24T12:11:18-08:00January 13th, 2023|Chinese Culture, Chinese Marketing, Chinese Social Media, Cultural Observances|

It is that time of the year when cultural marketing experts are thinking carefully about their Lunar New Year 2023 messaging. Are you ready to celebrate with your Chinese clients and customers?

The Importance of Humour in Communication: Why We Don’t Always Get the Joke

Deepa Jatania2022-11-16T11:42:31-08:00November 8th, 2022|Cultural Marketing, Multiculturalism, Translation and Localization|

It can be a challenge to communicate with a sense of humour in a diverse and multicultural society. Humour relies on words and phrases that are unexpected, playful, absurd, or ridiculous for their effect. Wordplays (puns), double-meanings, irony, satire, sarcasm, slapstick, or references shared by a common group can be lost in translation and can lead to misunderstandings. It is important to understand your audience when transcreating or transposing content.

WeChat Channels: A great tool for marketers

Xinyue Guan2023-02-24T12:11:33-08:00July 26th, 2022|Chinese Marketing, Chinese Social Media|

WeChat is a well-known instant messaging and social media app, but did you know about Channels? Adding this feature to an official WeChat account allows brands to promote video ads and target audiences like never before.

Understanding Chinese Social Media Channels

Deepa Jatania2022-07-08T09:08:05-07:00July 8th, 2022|Chinese Marketing, Chinese Social Media|

As a business owner, you often might be thinking how to advertise my products to Chinese community? “If you want to attract Chinese audience to your business, you ought to use Chinese social media channels.”

Multicultural marketing – a must in Canada

Chris Keam2023-02-24T12:11:51-08:00May 27th, 2022|Chinese Marketing, Multilingual Social Media, Website Translation & Localization|

No matter how sophisticated and well-funded your digital marketing strategy, an English-only approach in Canada overlooks over 7 million potential customers in diverse communities. Multicultural marketing can bridge that gap, delivering on-brand content across a range of target languages.

Marketing to a Diverse Market: Three ways to put multicultural marketing to work

Chris Keam2022-10-24T14:40:41-07:00May 13th, 2022|Chinese Marketing, Marketing and Communications Strategy, Multiculturalism|

If you’ve been launching your marketing campaigns as English-only, it’s time to adapt. Start your next project with a multilingual approach for maximum efficiency and reach.

Beyond Bilingual – Marketing to Canada’s Chinese Community

Chris Keam2023-02-24T12:12:17-08:00May 4th, 2022|Chinese Marketing, Chinese Social Media, Cultural Marketing, Marketing and Communications Strategy, Multiculturalism, Multilingual Social Media|

A growing (and affluent) Chinese-speaking demographic in Canada is proving an attractive market for many companies. Now they are looking for ways to connect with this audience, in their language, on the social media platforms they use.