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FIFA 2026 in Canada: Is Your Brand Ready?

Garfield Wang2025-07-31T12:50:05-07:00July 31st, 2025|Multicultural Marketing, Multilingual Marketing|

FIFA 2026 is bringing the world to Canada. Discover how tourism operators and local businesses can make the most of it with multilingual and multicultural marketing.

Bill 96 Is Now in Force: What Brands Doing Business in Quebec Need to Know

Garfield Wang2025-07-03T10:01:41-07:00June 25th, 2025|French Marketing, Quebec Market|

Bill 96 officially came into force on June 1, 2025. Learn how businesses in Quebec are navigating the new language requirements, and how to stay compliant with the help of LAT Multilingual.

Act Now: Is Your Business Ready for Bill 96 in Quebec?

Garfield Wang2025-04-14T11:50:39-07:00April 14th, 2025|French Marketing, Quebec Market|

Bill 96 comes into full effect on June 1, 2025. Learn how it impacts your business in Quebec, and how to stay compliant and connect with your audience.

Turning U.S. Tariffs into Canadian Opportunities: with Ethnic Marketing

Garfield Wang2025-03-21T12:39:15-07:00March 21st, 2025|Multicultural Marketing, Multilingual Marketing|

Faced with U.S. trade uncertainty, Canadian wineries are turning to our domestic market. Adopting a multicultural strategy is a winning strategy.

WeChat Marketing in 2025: Key Trends & Strategies for Business

Garfield Wang2025-03-13T14:25:02-07:00March 13th, 2025|Chinese Marketing, Chinese Social Media, Marketing and Communications Strategy|

Optimize your WeChat marketing in 2025! Learn how businesses use WeChat Service Accounts and community-driven engagement to connect with Chinese consumers.

What is a RedNote KOL?

Deepa Jatania2025-01-31T09:14:27-08:00January 30th, 2025|Chinese Culture, Chinese Marketing, Chinese Social Media, Chinese Tourism/Travelers, Marketing to Diverse Audiences|

RedNote KOLs are influential creators on the platform who focus on specific niches such as skincare, makeup, fitness, or home décor. Their followers trust them for genuine recommendations, making them key players in shaping purchasing decisions. Unlike traditional celebrities, KOLs’ influence comes from their relatability and expertise.

How Chinese New Year Just Got Bigger – And Why It Matters

Deepa Jatania2025-01-10T08:16:07-08:00January 10th, 2025|Chinese Culture, Chinese Marketing|

Starting in 2025, Chinese New Year (also referred to as the Spring Festival) is shaping up to be even more exciting, thanks to new updates to China's public holiday schedule. The Chinese government recently announced two new paid public holidays – Lunar New Year's Eve and an extra day for Labor Day.

All About RedNote: Reach Chinese Consumers on This Popular App

Tianran Wu 吴天然2025-03-18T10:13:30-07:00September 26th, 2024|Chinese Marketing, Chinese Social Media, Marketing and Communications Strategy|

RedNote is ideal for brand awareness and increasing sales with Chinese residents here in Canada. With user-generated content, you can help your brand build trust. Furthermore, the app’s focus on retail and experience sharing is an excellent match for luxury brands.

Connect with Chinese Canadian customers during Mid-Autumn Festival

Chris Keam2024-09-16T10:47:30-07:00September 16th, 2024|Chinese Culture, Chinese Marketing, Chinese Social Media, Cultural Marketing, Cultural Observances|

Marking the end of the autumn harvest, this Chinese holiday is usually celebrated with family gatherings, lanterns and mooncakes. Our Chinese Marketing experts provide their advice on how to leverage this day to strengthen relationships with your clientele.