RED (Xiaohongshu) quickly emerged as one of the most important platforms for Chinese Social Media Marketing
Last week, Lemaire, an upscale fashion brand created by former [...]
Plus ça change – What you need to know about French language law updates in Canada
If your company does business in Quebec or is planning to enter the Canadian market, you should know about important changes and updates coming to language laws in Canada. The provincial governments of Quebec and Ontario, and the federal government have all brought forward legislation to protect and encourage the use of French, particularly in the workplace.
Why do I need a multicultural marketing agency?
All markets are multicultural now. To keep up, your business needs to be multilingual as well. The ability to reach across language, culture and technological barriers is critical, whether your customer base is local or global. But it’s much deeper than just translating words. Fashion, history, culture, and technology all play important roles in marketing to diverse communities. Multicultural marketing agencies such as LAT help you meet these evolving challenges; ensuring the meaning of your message does not get lost in translation. Here are some tips to make sure your multicultural marketing is a success.
LAT Multilingual Translation and Marketing Inc. promotes Julie Wong-Gravend to Vice President as firm sees significant growth
LAT Multilingual Translation and Marketing Inc, announced today the promotion of Julie Wong-Gravend to Vice President. Julie will continue to manage the translation team, coordinate workload among teams, and serve as the creative lead for our marketing adaptation and transcreation projects.
Celebrating women’s leadership with Dawn Williams on International Women’s Day 2022
In honour of International Women’s Day 2022, we sat down with inspirational entrepreneur Dawn Williams to talk about the challenges and opportunities facing female entrepreneurs in Canada today.
The History behind Gifting Red Envelopes during Chinese New Year
It’s very common for Chinese people to give the gift of a red envelope (known as 紅包, hóngbāo) to friends and family during New Year celebrations. But what are the origins of this cultural custom?
LAT Multilingual Translation and Marketing Inc. hires new Chief Marketing Officer Jonathan Levitt to fuel next phase of growth for the agency
LAT Multilingual Translation and Marketing Inc, announces the appointment of Jonathan Levitt as Chief Marketing Officer.
5 Christmas Traditions From Around the World
Melkin Yelidet Beaal! С Рождеством! Kala Christouyenna! Merry Christmas! The team at LAT Multilingual wishes you all the best for your holiday season. To celebrate, we’re looking at a few different ways Christmas is celebrated around the world. It’s not all turkey and visits from Santa!
Preparing for Chinese tourists in Canada post-COVID-19
Canada will soon be expanding their list of accepted vaccines for inbound travel to include the Chinese Sinopharm and Sinovac. What does this big step towards reopening international travel to Chinese tourists mean for your business?
