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Symbols of Remembrance Day Around the World

Deepa Jatania2024-11-08T11:54:41-08:00November 6th, 2024|Cultural Observances, Inclusion & Diversity|

Symbols can transcend words, stories, beliefs, and emotions. Across the [...]

Halloween Around The World

Deepa Jatania2024-10-29T09:00:52-07:00October 27th, 2024|Multiculturalism|

Many people celebrate this day, but many may not know the history behind it. We've put together a snapshot of Halloween around the world!

From Delhi to Toronto – Diwali Celebrations around the World

Deepa Jatania2024-10-29T09:04:58-07:00October 21st, 2024|Cultural Marketing, Cultural Observances, Marketing and Communications Strategy, Multicultural Marketing|

Diwali is one of the most popular festivals celebrated in India. Diwali literally means "row of lighted lamps." It is one of the biggest Hindu festivals in India and Nepal, and it is celebrated across the globe by Indians and other South Asian diaspora communities. It is a national holiday observed in India, Fiji, Guyana, Malaysia, Mauritius, Myanmar, Nepal, Singapore, Sri Lanka, Suriname, and Trinidad and Tobago.

All About RedNote: Reach Chinese Consumers on This Popular App

Tianran Wu 吴天然2025-03-18T10:13:30-07:00September 26th, 2024|Chinese Marketing, Chinese Social Media, Marketing and Communications Strategy|

RedNote is ideal for brand awareness and increasing sales with Chinese residents here in Canada. With user-generated content, you can help your brand build trust. Furthermore, the app’s focus on retail and experience sharing is an excellent match for luxury brands.

Connect with Chinese Canadian customers during Mid-Autumn Festival

Chris Keam2024-09-16T10:47:30-07:00September 16th, 2024|Chinese Culture, Chinese Marketing, Chinese Social Media, Cultural Marketing, Cultural Observances|

Marking the end of the autumn harvest, this Chinese holiday is usually celebrated with family gatherings, lanterns and mooncakes. Our Chinese Marketing experts provide their advice on how to leverage this day to strengthen relationships with your clientele.

Canada Celebrates Linguistic Duality

Chris Keam2024-09-09T11:08:33-07:00September 7th, 2024|Multiculturalism, Quebec Market, Translation and Localization|

As we celebrate Linguistic Duality Day this year, here are a few points you might find interesting about Canada’s bilingualism.

Win Over Chinese Consumers in North America with RED [The Little Red Book]

Deepa Jatania2024-04-05T06:12:50-07:00March 26th, 2024|Chinese Culture, Chinese Marketing, Chinese Social Media|

The landscape of social media marketing is constantly evolving, and [...]

Charter of the French Language: What you should know about Quebec’s language laws in 2024

Colleen Webber2024-03-06T10:08:09-08:00March 6th, 2024|French Marketing, Quebec Market|

In January 2024, the Government of Quebec updated language laws introduced by Bill 96. In a nutshell, the new law aims to clarify when businesses can use non-French trademarks on product packaging, signage, and more.

Thinking of marketing to Chinese consumers this Lunar New Year?

Colleen Webber2024-01-18T08:59:07-08:00January 18th, 2024|Chinese Culture, Chinese Marketing, Chinese Social Media, Marketing and Communications Strategy|

Chinese New Year is coming up. Have you ever thought of doing business in China? Tapping into a market of 4 billion people is appealing for a lot of businesses, and it’s very lucrative for those who succeed. But there are many barriers to entry, cost being just one of them.