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FIFA 2026 in Canada: Is Your Brand Ready?

Garfield Wang2025-07-31T12:50:05-07:00July 31st, 2025|Multicultural Marketing, Multilingual Marketing|

FIFA 2026 is bringing the world to Canada. Discover how tourism operators and local businesses can make the most of it with multilingual and multicultural marketing.

Bill 96 Is Now in Force: What Brands Doing Business in Quebec Need to Know

Garfield Wang2025-07-03T10:01:41-07:00June 25th, 2025|French Marketing, Quebec Market|

Bill 96 officially came into force on June 1, 2025. Learn how businesses in Quebec are navigating the new language requirements, and how to stay compliant with the help of LAT Multilingual.

Act Now: Is Your Business Ready for Bill 96 in Quebec?

Garfield Wang2025-04-14T11:50:39-07:00April 14th, 2025|French Marketing, Quebec Market|

Bill 96 comes into full effect on June 1, 2025. Learn how it impacts your business in Quebec, and how to stay compliant and connect with your audience.

Turning U.S. Tariffs into Canadian Opportunities: with Ethnic Marketing

Garfield Wang2025-03-21T12:39:15-07:00March 21st, 2025|Multicultural Marketing, Multilingual Marketing|

Faced with U.S. trade uncertainty, Canadian wineries are turning to our domestic market. Adopting a multicultural strategy is a winning strategy.

WeChat Marketing in 2025: Key Trends & Strategies for Business

Garfield Wang2025-03-13T14:25:02-07:00March 13th, 2025|Chinese Marketing, Chinese Social Media, Marketing and Communications Strategy|

Optimize your WeChat marketing in 2025! Learn how businesses use WeChat Service Accounts and community-driven engagement to connect with Chinese consumers.

What is a RedNote KOL?

Deepa Jatania2025-01-31T09:14:27-08:00January 30th, 2025|Chinese Culture, Chinese Marketing, Chinese Social Media, Chinese Tourism/Travelers, Marketing to Diverse Audiences|

RedNote KOLs are influential creators on the platform who focus on specific niches such as skincare, makeup, fitness, or home décor. Their followers trust them for genuine recommendations, making them key players in shaping purchasing decisions. Unlike traditional celebrities, KOLs’ influence comes from their relatability and expertise.

How Chinese New Year Just Got Bigger – And Why It Matters

Deepa Jatania2025-01-10T08:16:07-08:00January 10th, 2025|Chinese Culture, Chinese Marketing|

Starting in 2025, Chinese New Year (also referred to as the Spring Festival) is shaping up to be even more exciting, thanks to new updates to China's public holiday schedule. The Chinese government recently announced two new paid public holidays – Lunar New Year's Eve and an extra day for Labor Day.

Eating Around the World with Unique Dining Traditions

Deepa Jatania2025-01-06T12:03:31-08:00January 6th, 2025|Cultural Observances, Diversity|

Food tells stories – stories of heritage, geography, and values. Across the globe, how people eat varies as much as what they eat. Let’s take a journey around the world, exploring dining traditions and fun facts that highlight the richness of global food culture.

People of the GTA: Turning Diversity Into An Opportunity

Deepa Jatania2024-12-11T11:48:46-08:00November 22nd, 2024|Audience and Personas, Diversity, Marketing and Communications Strategy, Marketing to Diverse Audiences, Multiculturalism|

The GTA is by far the most populous metropolitan area in Canada, with an estimated 6.5 million residents. These ethnic groups often consist of new immigrants, many of whom have considerable spending power. So marketing to them is definitely worth it.