Throughout 2022, we continued to focus on optimizing our services to better support our clients with quality translation and marketing adaptation services. The company went through incredible growth, adding new services to help organizations reach customers better by engaging with them in their own language.
Canada is the most multicultural country in the world, as a vast number of Canadians hail from different cultural origins. This mosaic of cultures makes it imperative for brands to adopt multicultural marketing.
Cultural awareness should be an essential part of doing business. In an increasingly globalized world, it is important for businesses to be aware of cultural differences in order to be successful in the global marketplace.
It can be a challenge to communicate with a sense of humour in a diverse and multicultural society. Humour relies on words and phrases that are unexpected, playful, absurd, or ridiculous for their effect. Wordplays (puns), double-meanings, irony, satire, sarcasm, slapstick, or references shared by a common group can be lost in translation and can lead to misunderstandings. It is important to understand your audience when transcreating or transposing content.
Content marketing allows brands to not only have a voice but amplify it. However, your message needs to be carefully crafted in order to reach the right audience. In the diverse world that we live in now, businesses need to take into account cultural and linguistic nuances before launching a marketing campaign.
Diwali is one of the most popular festivals celebrated in India. Diwali literally means "row of lighted lamps." It is one of the biggest Hindu festivals in India and Nepal, and it is celebrated across the globe by Indians and other South Asian diaspora communities. It is a national holiday observed in India, Fiji, Guyana, Malaysia, Mauritius, Myanmar, Nepal, Singapore, Sri Lanka, Suriname, and Trinidad and Tobago.
It is the season to give thanks around the world! There are many different ways that people celebrate Thanksgiving: from hearty feasts to sharing blessings; each culture has its own traditions. Though the traditions are different, the sentiment is the same - to spend quality time with friends and family, give thanks, and reflect on what’s most important in life. As strong believers in cultural diversity and inclusion, today at LAT we’d like to take you on an enlightening cultural journey into various Thanksgiving traditions.
Our markets are diverse. Brands that want to engage meaningfully with their customers are opening their horizons and making sure everyone is represented, not just one segment of our population. Reaching consumers from various parts of the world or belonging to a wide variety of cultural and social segments requires diversity marketing. Therefore, brands and marketers should be mindful and be part of the solution when it comes to fostering change and inclusion in our societies.
To achieve customer satisfaction, we need to be certain of providing value from the translation services that the clients have acquired from us. Their expectations should not only be met, but surpassed. In the journey to reach milestones in success, translation certifications play a key role! The certifications allow us to streamline and dedicate our growth with concrete foundations of “delivering exceptional translation services helping companies and organizations reach diverse markets.”
Vancouver Head Office
#200-1892 West Broadway
Vancouver, BC
V6J 1Y9
Montreal Office
#700-407 McGill Road
Montreal, QC
H2Y 2G3
Toronto Office
#3500-2 Bloor Street East
Toronto, ON
M4W IA8
Siège social - Vancouver
1892 rue Broadway Ouest
Bureau 200
Vancouver BC V6J 1Y9
Bureau de Montréal
407 rue McGill
Bureau 700
Montréal QC H2Y 2G3
Bureau de Toronto
2 rue Bloor Est
Bureau 3500
Toronto ON M4W 1A8
