Blog About Multilingual Translation and Marketing

Marketing to Gen Z the Right Way: Do’s and Don’ts

Deepa Jatania2023-02-24T11:47:38-08:00August 11th, 2022|Branding & Marketing, Marketing and Communications Strategy|

International Youth Day is just around the corner and the theme for this year is - Intergenerational Solidarity: Creating a World for All Ages. It is a perfect occasion for marketers to understand the various aspects of marketing to Gen Z. Gen Z comprises the larger chunk of youth today after Millennials. They are born between 1997 and 2012. Therefore, are the first social generation to have grown up with Internet access and portable digital technology from a young age.

Indigenous-owned Businesses at the Heart of Canada’s Most Diverse City

Deepa Jatania2022-11-10T10:57:01-08:00August 9th, 2022|Inclusion & Diversity, Indigenous|

Toronto is Canada’s most diverse city and hosts an abundance of unique Indigenous-owned businesses. Today is International Day of the World’s Indigenous Peoples. In honour of this special day, we highlight three Toronto-based Indigenous-owned businesses that offer their customers a unique look into Indigenous culture.

WeChat Channels: A great tool for marketers

Xinyue Guan2023-02-24T12:11:33-08:00July 26th, 2022|Chinese Marketing, Chinese Social Media|

WeChat is a well-known instant messaging and social media app, but did you know about Channels? Adding this feature to an official WeChat account allows brands to promote video ads and target audiences like never before.

Modern Advertising and marketing need inclusion of diversity – Here’s Why

Deepa Jatania2022-08-09T13:18:16-07:00July 8th, 2022|Inclusion & Diversity|

Almost half of the population in GTA (Greater Toronto Area) is from a visible minority. The common Ethnics in Toronto are English, Chinese, Canadian, Irish, Indian, Filipino, and more. And believe it or not, each person sees millions of ads every year.

Understanding Chinese Social Media Channels

Deepa Jatania2022-07-08T09:08:05-07:00July 8th, 2022|Chinese Marketing, Chinese Social Media|

As a business owner, you often might be thinking how to advertise my products to Chinese community? “If you want to attract Chinese audience to your business, you ought to use Chinese social media channels.”

Multicultural marketing – a must in Canada

Chris Keam2023-02-24T12:11:51-08:00May 27th, 2022|Chinese Marketing, Multilingual Social Media, Website Translation & Localization|

No matter how sophisticated and well-funded your digital marketing strategy, an English-only approach in Canada overlooks over 7 million potential customers in diverse communities. Multicultural marketing can bridge that gap, delivering on-brand content across a range of target languages.

Marketing to a Diverse Market: Three ways to put multicultural marketing to work

Chris Keam2022-10-24T14:40:41-07:00May 13th, 2022|Chinese Marketing, Marketing and Communications Strategy, Multiculturalism|

If you’ve been launching your marketing campaigns as English-only, it’s time to adapt. Start your next project with a multilingual approach for maximum efficiency and reach.

Beyond Bilingual – Marketing to Canada’s Chinese Community

Chris Keam2023-02-24T12:12:17-08:00May 4th, 2022|Chinese Marketing, Chinese Social Media, Cultural Marketing, Marketing and Communications Strategy, Multiculturalism, Multilingual Social Media|

A growing (and affluent) Chinese-speaking demographic in Canada is proving an attractive market for many companies. Now they are looking for ways to connect with this audience, in their language, on the social media platforms they use.