RED (Xiaohongshu) quickly emerged as one of the most important platforms for Chinese Social Media Marketing
Last week, Lemaire, an upscale fashion brand created by former [...]
The History behind Gifting Red Envelopes during Chinese New Year
It’s very common for Chinese people to give the gift of a red envelope (known as 紅包, hóngbāo) to friends and family during New Year celebrations. But what are the origins of this cultural custom?
Preparing for Chinese tourists in Canada post-COVID-19
Canada will soon be expanding their list of accepted vaccines for inbound travel to include the Chinese Sinopharm and Sinovac. What does this big step towards reopening international travel to Chinese tourists mean for your business?
Reaching Chinese Customers in Canada: Here Are Some Examples from Well-known Brands
You don't always need a WeChat account to reach Chinese audiences in Canada. Here are 4 examples from well-known brands, including PPC ads on Google/Facebook.
Chinese New Year 2021: 5 Marketing Campaigns Trending in China
Wondering how to create a successful Chinese New Year Marketing campaign? We share five trending case studies to help inspire you!
WeChat Channels – a video app within WeChat
Short video content has become the latest trend in China. How to use WeChat's latest function "WeChat Channels" to reach your audiences?
Building H5 Pages for WeChat Chinese Marketing
H5 pages for mobile devices are commonly used in Chinese marketing because they're highly engaging, interactive and rely heavily on user input.
Understanding RED, the Chinese Shopping App
Learn about RED, the Chinese shopping app with more than 300 million users that is competing with Weibo for marketshare.
Lise Alain on Reaching Chinese Millennial Travellers
LAT's President Lise Alain shares her insights on reaching the large and fast growing segment of Chinese millennial travellers in the latest issue of Luxury Hoteliers Magazine.
