The category highlights the importance of multicultural marketing in Canada and how marketers can attract audiences from different cultures with personalization.
Learn about 5/20 Day, a Chinese celebration of love similar to Valentine's Day celebrated each May that is a popular time for brands to launch new products and promotions.
Wanting to reach Chinese customers in Canada? The popular app WeChat should be at the heart of your social media strategy.
Gift giving can be a great way to build relationships, but only if done correctly. We provide 8 tips for Chinese gift giving.
In diverse markets such as Vancouver, Calgary, Toronto and Montreal, reaching customers effectively requires a deep understanding of each demographic: their most popular media, cultural preferences, important dates and celebrations, community events, trending topics, and more.
Diversity isn't about checking off a box showing you have a woman or a person of colour in your ad — it's about authentically connecting with your audiences.
National Day Golden Week is a time when many Chinese people travel. Here is how you can leverage this holiday to drive traffic to your business.
Expanding your business and tapping into the Quebec market is a smart business decision, but to truly capture the heart of Quebecers, you need to go beyond meeting the basic requirements of Law 101. To break into the Quebec market the marketing messaging must be well thought out and strategic.
Learn how politicians like Canadian Prime Minister Justin Trudeau and celebrities are using Chinese social media platforms like WeChat to connect with their base.
In this post, we have discuss four elements from Allen Zhang's annual WeChat speech that may add value to your Chinese marketing strategy.
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Bureau de Toronto
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