The category highlights the importance of multicultural marketing in Canada and how marketers can attract audiences from different cultures with personalization.
National Day Golden Week is a time when many Chinese people travel. Here is how you can leverage this holiday to drive traffic to your business.
Expanding your business and tapping into the Quebec market is a smart business decision, but to truly capture the heart of Quebecers, you need to go beyond meeting the basic requirements of Law 101. To break into the Quebec market the marketing messaging must be well thought out and strategic.
Learn how politicians like Canadian Prime Minister Justin Trudeau and celebrities are using Chinese social media platforms like WeChat to connect with their base.
In this post, we have discuss four elements from Allen Zhang's annual WeChat speech that may add value to your Chinese marketing strategy.
Promoting your products and services in China can be quite a challenge due to language and cultural barriers. QR codes can help you build that bridge. Let us show you how.
Why are QR codes everywhere in China? How do Chinese consumers user this magic code? This article will give you an overview of how QR codes have changed the life of people in China.
WeChat has been the No.1 app in China for a long time and it is crucial to utilize it to your advantage. This article will teach you how to navigate WeChat "Moments", the social-networking platform on WeChat, with a step-by-step tutorial and a video guide.
On September 20th 2018, Alipay announced the release of a full beta version of its mini program. How does this program compare to WeChat’s mini program? And which one is best for your business?
Understanding Chinese culture is essential if you want to provide the best possible service to your Chinese guests. Check out this introduction to major aspects of Chinese culture.
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