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The Importance of Diversity in Advertising

Laura McLeod2022-09-08T20:51:54-07:00October 28th, 2019|Cultural Marketing, Multiculturalism|

Diversity isn't about checking off a box showing you have a woman or a person of colour in your ad — it's about authentically connecting with your audiences.

Are You Ready for “National Day Golden Week”?

Laura McLeod2022-03-11T12:34:49-08:00October 2nd, 2019|Cultural Observances, Travel & Tourism|

National Day Golden Week is a time when many Chinese people travel. Here is how you can leverage this holiday to drive traffic to your business.

Reaching French Canadians: The Key to Success in Quebec

Laura McLeod2022-03-11T12:35:52-08:00September 21st, 2019|Quebec Market|

Expanding your business and tapping into the Quebec market is a smart business decision, but to truly capture the heart of Quebecers, you need to go beyond meeting the basic requirements of Law 101. To break into the Quebec market the marketing messaging must be well thought out and strategic.

Famous Folks on Chinese Social Media

Laura McLeod2021-05-14T16:19:43-07:00July 2nd, 2019|Chinese Social Media|

Learn how politicians like Canadian Prime Minister Justin Trudeau and celebrities are using Chinese social media platforms like WeChat to connect with their base.

WeChat Victories and Visions, from the Creator of WeChat

Laura McLeod2023-02-24T12:13:01-08:00January 24th, 2019|Chinese Social Media|

In this post, we have discuss four elements from Allen Zhang's annual WeChat speech that may add value to your Chinese marketing strategy.

Break into the Chinese Market with QR Codes: Our Top 3 Tips

Laura McLeod2023-02-24T12:13:29-08:00December 13th, 2018|Chinese Social Media, Cultural Marketing, Multiculturalism, Multilingual Social Media|

Promoting your products and services in China can be quite a challenge due to language and cultural barriers. QR codes can help you build that bridge. Let us show you how.

Changing Life in China: One QR Code at a Time

Laura McLeod2021-05-14T16:19:45-07:00November 26th, 2018|Chinese Marketing, Chinese Social Media, Multilingual Social Media|

Why are QR codes everywhere in China? How do Chinese consumers user this magic code? This article will give you an overview of how QR codes have changed the life of people in China.

Marketing with WeChat Moments

Laura McLeod2023-02-24T12:08:55-08:00November 16th, 2018|Chinese Social Media, Cultural Marketing, Multiculturalism|

WeChat has been the No.1 app in China for a long time and it is crucial to utilize it to your advantage. This article will teach you how to navigate WeChat "Moments", the social-networking platform on WeChat, with a step-by-step tutorial and a video guide.

Alibaba’s Alipay Mini Program

Laura McLeod2022-09-08T20:51:57-07:00October 15th, 2018|Chinese Marketing, Cultural Marketing, E-commerce|

On September 20th 2018, Alipay announced the release of a full beta version of its mini program. How does this program compare to WeChat’s mini program? And which one is best for your business?