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How Asian & Canadian Millennials Have the Potential to Change Canadian Tourism

Laura McLeod2022-10-04T12:09:49-07:00February 16th, 2018|Cultural Marketing, Travel & Tourism, Trends in Tourism Marketing|

We interviewed Dr. Eva Busza and Yushu Zhu of the Asia Pacific Foundation Canada, on their findings from the recent National Opinion Poll, and how these could impact Canadian tourism and business.

A Chinese Traveller in Quebec

Laura McLeod2022-09-08T20:52:01-07:00October 19th, 2017|Cultural Marketing, Multiculturalism|

Our guest blogger, Han Fei, shares her experience of Quebec as a Chinese traveller on a group tour.

Why Your Business Should Engage With Chinese Travellers

Laura McLeod2022-09-08T20:52:02-07:00August 17th, 2017|Cultural Marketing, Multiculturalism, Travel & Tourism|

4 key reasons why you should be engaging with Chinese visitors to Canada, and how a little effort can go a long way.

10 Things You Need To Know About Doing Business In Quebec – Part 2

Laura McLeod2021-05-14T16:19:56-07:00August 1st, 2017|Quebec Market|

Part 2 in our series on doing business in Quebec. This week, we give you six insights into the Quebec market you might want to consider.

10 Things You Need To Know About Doing Business In Quebec – Part 1

Laura McLeod2021-07-19T17:14:41-07:00July 26th, 2017|Quebec Market|

Part 1 of our series on doing business in Quebec. This week we explain four things you need to know before you do business in the province of Quebec.

What is Localization and Why Does it Matter for Your Business?

Laura McLeod2022-10-04T12:12:03-07:00July 10th, 2017|Cultural Marketing, Multiculturalism, Translation and Localization|

Find out how to go beyond translation with localization and transcreation - allowing your brand to truly reach and connect with your target audience.

WeChat: The “Everything” App

Laura McLeod2023-02-24T12:13:58-08:00May 19th, 2017|Chinese Social Media, Multiculturalism, Multilingual Social Media|

WeChat has become a must-have tool to reach the Chinese community; if you want to be a step ahead of the competition, you should be promoting your brand on WeChat.

Welcoming Chinese Travellers: A Case for Cultural Adaptation

Laura McLeod2022-09-08T20:52:04-07:00May 16th, 2017|Cultural Marketing, Multiculturalism|

North America is a great value destination for Chinese visitors, who are the fastest-growing inbound market. Chinese netizens are not on Facebook and Twitter. So how do you reach them? Here's our 3 key engagement strategies to make your destination Chinese-friendly.