In diverse markets such as Vancouver, Calgary, Toronto and Montreal, reaching customers effectively requires a deep understanding of each demographic: their most popular media, cultural preferences, important dates and celebrations, community events, trending topics, and more.
Diversity isn't about checking off a box showing you have a woman or a person of colour in your ad — it's about authentically connecting with your audiences.
National Day Golden Week is a time when many Chinese people travel. Here is how you can leverage this holiday to drive traffic to your business.
LAT Multilingual is celebrating 20 years of creating opportunities for communication through connecting people locally and internationally.
Many companies have fallen prey to poor translation over the years. Read about some of the most blatant (and hilarious) translation blunders!
Expanding your business and tapping into the Quebec market is a smart business decision, but to truly capture the heart of Quebecers, you need to go beyond meeting the basic requirements of Law 101. To break into the Quebec market the marketing messaging must be well thought out and strategic.
In China, business isn’t just about sales- it's about building genuine connections and forming long-standing relationships. In this short video, our Inbound & Digital Marketing Strategist Jessie Li will help us understand how to form genuine connections with Chinese customers, talk to us about the ins-and-outs of brand persona, and give examples of successful brands.
In this short video, our Inbound & Digital Marketing Strategist Jessie Li will help us connect with Chinese customers by teaching us all about the Chinese digital market, what platforms businesses should get on, and how to successfully engage with Chinese customers. Check it out here!
Learn how politicians like Canadian Prime Minister Justin Trudeau and celebrities are using Chinese social media platforms like WeChat to connect with their base.
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1892 rue Broadway Ouest
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Vancouver BC V6J 1Y9
Bureau de Montréal
300-204 rue du Saint-Sacrement
Montréal QC H2Y 1W8
Bureau de Toronto
2 rue Bloor Est
Bureau 3500
Toronto ON M4W 1A8
