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Translation – The Good, The Bad and The Dangerous

Laura McLeod2022-03-11T12:35:29-08:00September 30th, 2019|Translation and Localization|

Many companies have fallen prey to poor translation over the years. Read about some of the most blatant (and hilarious) translation blunders!

Get More ROI from Your Foreign Marketing Strategy

Laura McLeod2022-10-04T12:11:08-07:00November 15th, 2017|Marketing and Communications Strategy, Translation and Localization|

Our in-house translator, André, tells us about why it's important to always locally source your translation

What is Localization and Why Does it Matter for Your Business?

Laura McLeod2022-10-04T12:12:03-07:00July 10th, 2017|Cultural Marketing, Multiculturalism, Translation and Localization|

Find out how to go beyond translation with localization and transcreation - allowing your brand to truly reach and connect with your target audience.

Meet Lise Alain, Founder of LAT Multilingual

Laura McLeod2021-05-14T16:20:02-07:00March 7th, 2017|Multiculturalism, Multilingual Social Media, Translation and Localization|

We interview Lise Alain, founder and CEO of LAT Multilingual, a Canadian translation agency based in Vancouver, BC.

Celebrating International Mother Language Day

Laura McLeod2023-02-24T12:09:40-08:00February 21st, 2017|Branding & Marketing, Cultural Marketing, Multiculturalism, Multilingual Social Media, Translation and Localization|

February 21 is International Mother Language Day - a day when we celebrate the huge number of languages spoken in the world.

For Mexicans, Canada Is “Único”!

Laura McLeod2022-09-08T20:52:06-07:00May 9th, 2016|Branding & Marketing, Cultural Marketing, Multiculturalism, Multilingual Social Media, Translation and Localization|

The Canadian visa requirement for Mexicans is going to be lifted anytime now and it is expected to create a boom in Mexican tourists. Lifting this requirement will make Canada even more appealing to Mexican tourists. Anticipating the imminent wave of Mexican tourists, a number Canadian tourism and hospitality organizations have already been promoting Canada in Mexican media.

3 Things Your Business Needs to Know Before Entering the Quebec Market

Laura McLeod2022-03-11T12:47:05-08:00February 17th, 2016|Quebec Market, Translation and Localization|

With a population of over 7 million, Quebec represents huge potential for your business. However, Québec has strict language regulations and a strong cultural identity. Entering the Quebec market therefore requires a lot of research and deep understanding.