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Celebrating International Mother Language Day

Laura McLeod2023-02-24T12:09:40-08:00February 21st, 2017|Branding & Marketing, Cultural Marketing, Multiculturalism, Multilingual Social Media, Translation and Localization|

February 21 is International Mother Language Day - a day when we celebrate the huge number of languages spoken in the world.

For Mexicans, Canada Is “Único”!

Laura McLeod2022-09-08T20:52:06-07:00May 9th, 2016|Branding & Marketing, Cultural Marketing, Multiculturalism, Multilingual Social Media, Translation and Localization|

The Canadian visa requirement for Mexicans is going to be lifted anytime now and it is expected to create a boom in Mexican tourists. Lifting this requirement will make Canada even more appealing to Mexican tourists. Anticipating the imminent wave of Mexican tourists, a number Canadian tourism and hospitality organizations have already been promoting Canada in Mexican media.

3 Things Your Business Needs to Know Before Entering the Quebec Market

Laura McLeod2022-03-11T12:47:05-08:00February 17th, 2016|Quebec Market, Translation and Localization|

With a population of over 7 million, Quebec represents huge potential for your business. However, Québec has strict language regulations and a strong cultural identity. Entering the Quebec market therefore requires a lot of research and deep understanding.

Is Southeast Asia the Next Big Digital Marketing Landscape?

Laura McLeod2022-09-08T20:52:07-07:00December 21st, 2015|Branding & Marketing, Cultural Marketing, Multilingual Social Media|

When it comes to international digital marketing, there’s one country everyone is talking about: China. However, slowly but surely Southeast Asia is emerging as a comparable digital giant. With hundreds of millions of citizens going online, the potential of the Southeast Asian market needs to be on your brand’s to-watch list.

A Beginner’s Guide to Cultural Marketing

Laura McLeod2022-09-08T20:52:08-07:00November 30th, 2015|Branding & Marketing, Cultural Marketing, Multilingual Social Media|

It’s no secret that there’s a ton of marketing jargon out there, but there are some strategies that are here to stay. In the digital world, the bigs ones include social media marketing, content marketing, and search engine optimization, but there’s one more that needs to be on your radar: cultural marketing. What is it and why should you care? Read our FAQs to find out:

3 Common Mistakes Businesses Make on Social Media (And How to Fix Them)

Laura McLeod2022-10-04T12:13:37-07:00November 13th, 2015|Cultural Marketing, Multilingual Social Media|

We’ve all heard the horror stories about company’s social media posts that went viral for all the wrong reasons. Here's how to avoid those social media pitfalls.

3 Tips to Run a Successful Chinese New Year Marketing Campaign

Laura McLeod2022-09-08T20:52:10-07:00October 22nd, 2015|Branding & Marketing, Cultural Marketing, Multiculturalism, Multilingual Social Media|

Whether you are planning an event, looking for traditional media buying options, or running a social media campaign, here are three approaches to running a successful Chinese New Year campaign:

Improve your digital branding in 5 easy steps

Laura McLeod2022-09-08T20:52:12-07:00December 19th, 2014|Branding & Marketing, Cultural Marketing|

The best digital branding practices connect the consumer’s experiences by understanding the customer’s journey, knowing which paths they’ll take and what value you can deliver along the way. Aligning your digital branding strategy with your customers’ path to purchase is crucial. [...]