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Indigenous-owned Businesses at the Heart of Canada’s Most Diverse City

Deepa Jatania2022-11-10T10:57:01-08:00August 9th, 2022|Inclusion & Diversity, Indigenous|

Toronto is Canada’s most diverse city and hosts an abundance of unique Indigenous-owned businesses. Today is International Day of the World’s Indigenous Peoples. In honour of this special day, we highlight three Toronto-based Indigenous-owned businesses that offer their customers a unique look into Indigenous culture.

Modern Advertising and marketing need inclusion of diversity – Here’s Why

Deepa Jatania2022-08-09T13:18:16-07:00July 8th, 2022|Inclusion & Diversity|

Almost half of the population in GTA (Greater Toronto Area) is from a visible minority. The common Ethnics in Toronto are English, Chinese, Canadian, Irish, Indian, Filipino, and more. And believe it or not, each person sees millions of ads every year.

Solving the Transcreation Equation

Chris Keam2022-10-12T13:11:57-07:00April 28th, 2022|Bilingual Packaging, Cultural Marketing, Inclusion & Diversity, Multiculturalism, Translation and Localization|

Bad translations of product names, slogans, and branding seem like hilarious corporate blunders that you would never make.

RED (Xiaohongshu) quickly emerged as one of the most important platforms for Chinese Social Media Marketing

Xinyue Guan2022-10-07T07:52:42-07:00April 22nd, 2022|Chinese Marketing, Chinese Social Media, Inclusion & Diversity, Multiculturalism, Multilingual Social Media|

Last week, Lemaire, an upscale fashion brand created by former [...]

Celebrating women’s leadership with Dawn Williams on International Women’s Day 2022

Chris Keam2022-03-08T16:21:29-08:00March 4th, 2022|Inclusion & Diversity|

In honour of International Women’s Day 2022, we sat down with inspirational entrepreneur Dawn Williams to talk about the challenges and opportunities facing female entrepreneurs in Canada today.