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Understanding Today’s Chinese Consumer- with Jessie Li, Marketing Strategist

Laura McLeod2021-05-14T16:19:43-07:00June 26th, 2019|Chinese Marketing|

Who is the modern-day Chinese consumer, and how can you reach them? In this short video, our Inbound & Digital Marketing Strategist Jessie explains to us who the modern-day Chinese consumer is and what their typical purchasing behaviours are, using three simple hashtags.

Break into the Chinese Market with QR Codes: Our Top 3 Tips

Laura McLeod2023-02-24T12:13:29-08:00December 13th, 2018|Chinese Social Media, Cultural Marketing, Multiculturalism, Multilingual Social Media|

Promoting your products and services in China can be quite a challenge due to language and cultural barriers. QR codes can help you build that bridge. Let us show you how.

Changing Life in China: One QR Code at a Time

Laura McLeod2021-05-14T16:19:45-07:00November 26th, 2018|Chinese Marketing, Chinese Social Media, Multilingual Social Media|

Why are QR codes everywhere in China? How do Chinese consumers user this magic code? This article will give you an overview of how QR codes have changed the life of people in China.

Alibaba’s Alipay Mini Program

Laura McLeod2022-09-08T20:51:57-07:00October 15th, 2018|Chinese Marketing, Cultural Marketing, E-commerce|

On September 20th 2018, Alipay announced the release of a full beta version of its mini program. How does this program compare to WeChat’s mini program? And which one is best for your business?

The Popularity of Chinese Mobile Payment Options

Laura McLeod2021-05-14T16:19:49-07:00July 3rd, 2018|Chinese Marketing, Travel & Tourism|

Chinese mobile payment options are the norm in China. How did this payment option get so popular, and what does it mean for North America?

Chinese Travellers to Canada: 3 Essentials for the Hospitality Industry

Laura McLeod2021-05-14T16:19:51-07:00March 5th, 2018|Chinese Marketing, Travel & Tourism|

In the current Canada-China Year of Tourism, businesses are increasingly aware of the need to adapt their marketing and welcoming strategy in order to be China-Ready and make the best of the growing number of tourists from China. Here are three important points to help your business reach, attract and welcome this promising market segment.

The Secret Language of Cosmetic Packaging

Laura McLeod2025-08-25T12:17:08-07:00December 1st, 2017|Bilingual Packaging|

If you are looking to have labelling and packaging created for a cosmetic product to be launched in Canada, there are some important things you must be aware of.

Get More ROI from Your Foreign Marketing Strategy

Laura McLeod2022-10-04T12:11:08-07:00November 15th, 2017|Marketing and Communications Strategy, Translation and Localization|

Our in-house translator, André, tells us about why it's important to always locally source your translation

3 Important Facts about French-English Canadian Packaging & Labelling Laws

Laura McLeod2022-03-11T12:43:08-08:00November 10th, 2017|Bilingual Packaging|

Researching Canadian labelling laws may not be the most exciting reading in the world, but if you are planning on selling products in Canada, it is important to understand and apply the language regulations. Here's 3 important things you should know.