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Changing Life in China: One QR Code at a Time

Laura McLeod2021-05-14T16:19:45-07:00November 26th, 2018|Chinese Marketing, Chinese Social Media, Multilingual Social Media|

Why are QR codes everywhere in China? How do Chinese consumers user this magic code? This article will give you an overview of how QR codes have changed the life of people in China.

Marketing with WeChat Moments

Laura McLeod2023-02-24T12:08:55-08:00November 16th, 2018|Chinese Social Media, Cultural Marketing, Multiculturalism|

WeChat has been the No.1 app in China for a long time and it is crucial to utilize it to your advantage. This article will teach you how to navigate WeChat "Moments", the social-networking platform on WeChat, with a step-by-step tutorial and a video guide.

Alibaba’s Alipay Mini Program

Laura McLeod2022-09-08T20:51:57-07:00October 15th, 2018|Chinese Marketing, Cultural Marketing, E-commerce|

On September 20th 2018, Alipay announced the release of a full beta version of its mini program. How does this program compare to WeChat’s mini program? And which one is best for your business?

Understanding Chinese Culture: The First Step to Good Service

Laura McLeod2022-03-11T12:39:17-08:00August 3rd, 2018|Chinese Culture|

Understanding Chinese culture is essential if you want to provide the best possible service to your Chinese guests. Check out this introduction to major aspects of Chinese culture.

Understanding Canada’s Bilingual Language Laws

Laura McLeod2022-10-04T12:08:57-07:00July 19th, 2018|Cultural Marketing|

When setting up a business in Quebec, it's important that you understand all the regulations your business must comply with. Check out this helpful summary of everything you need to know.

Delivering Exceptional Customer Service to Chinese Tourists

Laura McLeod2022-09-08T20:51:59-07:00June 19th, 2018|Cultural Marketing, Multiculturalism, Travel & Tourism|

Many businesses are focused exclusively on reaching and engaging with Chinese tourists online. However, it's more important than ever to not just reach, but also properly welcome Chinese tourists with effective customer service, as good reviews equal good business.

How Asian & Canadian Millennials Have the Potential to Change Canadian Tourism

Laura McLeod2022-10-04T12:09:49-07:00February 16th, 2018|Cultural Marketing, Travel & Tourism, Trends in Tourism Marketing|

We interviewed Dr. Eva Busza and Yushu Zhu of the Asia Pacific Foundation Canada, on their findings from the recent National Opinion Poll, and how these could impact Canadian tourism and business.