Launching a Digital Campaign in Quebec
Launching a digital ad campaign in Quebec? Here are our tips to help localize your ad strategy for a successful launch.
Marketing to a Multicultural Marketplace
In diverse markets such as Vancouver, Calgary, Toronto and Montreal, reaching customers effectively requires a deep understanding of each demographic: their most popular media, cultural preferences, important dates and celebrations, community events, trending topics, and more.
The Importance of Diversity in Advertising
Diversity isn't about checking off a box showing you have a woman or a person of colour in your ad — it's about authentically connecting with your audiences.
Break into the Chinese Market with QR Codes: Our Top 3 Tips
Promoting your products and services in China can be quite a challenge due to language and cultural barriers. QR codes can help you build that bridge. Let us show you how.
Marketing with WeChat Moments
WeChat has been the No.1 app in China for a long time and it is crucial to utilize it to your advantage. This article will teach you how to navigate WeChat "Moments", the social-networking platform on WeChat, with a step-by-step tutorial and a video guide.
Alibaba’s Alipay Mini Program
On September 20th 2018, Alipay announced the release of a full beta version of its mini program. How does this program compare to WeChat’s mini program? And which one is best for your business?
Understanding Canada’s Bilingual Language Laws
When setting up a business in Quebec, it's important that you understand all the regulations your business must comply with. Check out this helpful summary of everything you need to know.
Delivering Exceptional Customer Service to Chinese Tourists
Many businesses are focused exclusively on reaching and engaging with Chinese tourists online. However, it's more important than ever to not just reach, but also properly welcome Chinese tourists with effective customer service, as good reviews equal good business.
How Asian & Canadian Millennials Have the Potential to Change Canadian Tourism
We interviewed Dr. Eva Busza and Yushu Zhu of the Asia Pacific Foundation Canada, on their findings from the recent National Opinion Poll, and how these could impact Canadian tourism and business.
