April 13, 2023, Montreal, QC – LAT Multilingual, a Canadian language and marketing agency with offices in Vancouver, Toronto and Montreal, highlights the increasing importance of language and marketing professionals in reaching Canada’s rapidly growing and diverse marketplace. With a record 1 million newcomers in 2022, Canada is a mosaic of cultures from all over the world.
Nearly 25% of Canadians Speak a Language Other Than English or French at Home.
Over 200 languages are spoken throughout Canada, with Chinese, Punjabi, Tagalog, Korean and Spanish at the forefront after French and English.
With such a rapidly growing and diverse marketplace, businesses must recognize the changing nature of their customer base and adapt their services and content strategies accordingly. Beyond providing multilingual services, cultural nuances and sensitivities also need to be considered.
To succeed in a diverse marketplace, effective marketing that is respectful, inclusive, and culturally sensitive is no longer an option. It is a necessity.
Brands can build relationships and loyalty with specific target demographics by optimizing their content and outreach to resonate with Canada’s diverse communities and applying practical tips for developing impactful marketing strategies. This investment in building connections has developed into tremendous growth over the years.
Language and marketing professionals go beyond words. They are also cultural experts. Through translation and interpretation services, they help businesses reach local community leaders and contribute to their growth and success with Canada’s changing demographics.
“Effective communication is key to building strong relationships with customers, especially when engaging with Canada’s diverse communities,” said Lise Alain, President at LAT Multilingual. “With cultural sensitivity, businesses can unlock untapped markets and create loyal customers for life.”
“Diverse communities in Canada have unique perspectives and experiences that shape their values and beliefs,” said Julie Wong-Gravend, Vice President at LAT Multilingual. “By prioritizing inclusivity and cultural sensitivity, businesses can increase their ROI and contribute to a more tolerant and accepting society.”
About LAT Multilingual:
LAT Multilingual is a translation and multilingual marketing agency based in Canada. With over 20 years of experience, LAT Multilingual provides translation, interpretation, and multicultural marketing services to businesses across various industries. Their team of experts specializes in helping businesses connect with diverse communities and navigate the complexities of language and culture in today’s diverse marketplace. For more information, visit www.latmultilingual.com.
*This press release was first published on Business Wire.
