The Importance of Diversity in Advertising
Diversity isn't about checking off a box showing you have a woman or a person of colour in your ad — it's about authentically connecting with your audiences.
Break into the Chinese Market with QR Codes: Our Top 3 Tips
Promoting your products and services in China can be quite a challenge due to language and cultural barriers. QR codes can help you build that bridge. Let us show you how.
Marketing with WeChat Moments
WeChat has been the No.1 app in China for a long time and it is crucial to utilize it to your advantage. This article will teach you how to navigate WeChat "Moments", the social-networking platform on WeChat, with a step-by-step tutorial and a video guide.
Delivering Exceptional Customer Service to Chinese Tourists
Many businesses are focused exclusively on reaching and engaging with Chinese tourists online. However, it's more important than ever to not just reach, but also properly welcome Chinese tourists with effective customer service, as good reviews equal good business.
A Chinese Traveller in Quebec
Our guest blogger, Han Fei, shares her experience of Quebec as a Chinese traveller on a group tour.
Why Your Business Should Engage With Chinese Travellers
4 key reasons why you should be engaging with Chinese visitors to Canada, and how a little effort can go a long way.
What is Localization and Why Does it Matter for Your Business?
Find out how to go beyond translation with localization and transcreation - allowing your brand to truly reach and connect with your target audience.
WeChat: The “Everything” App
WeChat has become a must-have tool to reach the Chinese community; if you want to be a step ahead of the competition, you should be promoting your brand on WeChat.
Welcoming Chinese Travellers: A Case for Cultural Adaptation
North America is a great value destination for Chinese visitors, who are the fastest-growing inbound market. Chinese netizens are not on Facebook and Twitter. So how do you reach them? Here's our 3 key engagement strategies to make your destination Chinese-friendly.
