Home to more than 7 million people, Quebec has Canada’s second largest economy. But there are also specific linguistic and cultural considerations you need to be aware of when trying to reach this market.
Quebec is the only province in Canada where French is the official language. In addition to its strict language regulations, there is also a distinct cultural identity tied to the province that differentiates it from elsewhere in Canada.
While you may have a great marketing strategy for Canada as a whole, developing a more nuanced approach for this unique market is essential.
At LAT we have years of experience helping brands reach their Quebecois customers.