Is Your Chinese Gift Saying What You Intended?
Politicians giving out red envelopes should beware of cultural misunderstandings… [...]
Does Your Bilingual Packaging Make Your Brand Look Good?
If only I could show you the cereal box that [...]
Yachts on Sina Weibo
Sina Weibo, with over 500 million registered users, is one [...]
Luxury Brands on Chinese Social Media
Chinese customers are considered the top spenders in luxury goods worldwide, with a [...]
The CTC, An Example of Multilingualism in the Service of Marketing
When you think of a Canadian Crown corporation, the image [...]
Metro Vancouver’s Growing Punjabi Speaking Community
A story of adaptation and new opportunities Punjabi-speaking immigrants who [...]
Chinese Entrepreneurial Immigrants Learn Canadian Business Practices
Recent business immigrants in Metro Vancouver are taking advantage of [...]
BC’s WorldHost Program Trains for Chinese Tourism Market
Being aware of other people’s ways is part of being [...]
Outbound Tourism Growth Fuels Demand for Mandarin Language
China’s outbound tourism market is booming. In 2010, some 54 [...]
