3 Common Mistakes Businesses Make on Social Media (And How to Fix Them)
We’ve all heard the horror stories about company’s social media posts that went viral for all the wrong reasons. Here's how to avoid those social media pitfalls.
3 Tips to Run a Successful Chinese New Year Marketing Campaign
Whether you are planning an event, looking for traditional media buying options, or running a social media campaign, here are three approaches to running a successful Chinese New Year campaign:
The USA – More Spanish Than Spain
From “All-American” to “Hola América”: The United States has now [...]
Improve your digital branding in 5 easy steps
The best digital branding practices connect the consumer’s experiences by understanding the customer’s journey, knowing which paths they’ll take and what value you can deliver along the way. Aligning your digital branding strategy with your customers’ path to purchase is crucial. [...]
Introduction to Image-based Social Media Platforms
It’s clear from the influx of image-sharing social media platforms [...]
Getting the Chinese Vote: A Politician’s Guide to Building Relationships
The number of immigrants in Canada is growing at breathtaking [...]
Three Tips to Help Position Your Brand on the Chinese Market
First published on November 5, 2014 by Lesley Ning [...]
LAT at 15: A Graphic Designer’s Perspective
Sometimes it's hard to believe our company is already celebrating its 15th anniversary! From starting out in 1999 as L.A. Translations & Design, to becoming LAT Multilingual Translation & Marketing in 2013, there's been a lot of change, yet a lot of continuity. Few people know this better than graphic designer Pascal Bouchard, who has been working with LAT since he designed our first logo. We asked Pascal to reflect on his time with LAT, and here's what he had to say:
Canada’s Anti-Spam Law (CASL): Adapting Your Communications Strategy
This is Part 2 of a two-part series on the [...]
