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People of the GTA: Turning Diversity Into An Opportunity

Deepa Jatania2024-12-11T11:48:46-08:00November 22nd, 2024|Audience and Personas, Diversity, Marketing and Communications Strategy, Marketing to Diverse Audiences, Multiculturalism|

The GTA is by far the most populous metropolitan area in Canada, with an estimated 6.5 million residents. These ethnic groups often consist of new immigrants, many of whom have considerable spending power. So marketing to them is definitely worth it.

7 Practical Tips For French-Canadian Marketing in Quebec

Deepa Jatania2023-03-03T12:06:25-08:00February 27th, 2023|Audience and Personas, French Marketing, Quebec Market|

There are several factors to consider while setting out in the French-Canadian market. One is French being the official language and the other is cultural preferences. Here are 7 tips and insights to successfully engage with your French-Canadian audience.