The USA – More Spanish Than Spain
From “All-American” to “Hola América”: The United States has now [...]
3 Steps to a Successful Content Marketing Strategy
There are many factors that can affect the success of your marketing strategy. The best approach is to listen actively to your online audience and fine tune your content to respond dynamically and directly to topics of interest for your online community.
Selling to the Quebec Market? LAT Marketing Makes Your Brand Local
LAT Marketing is a newly launched subsidiary of LAT Multilingual that specializes in providing a full range of digital marketing services to businesses who want to engage with Quebec customers.
Improve your digital branding in 5 easy steps
The best digital branding practices connect the consumer’s experiences by understanding the customer’s journey, knowing which paths they’ll take and what value you can deliver along the way. Aligning your digital branding strategy with your customers’ path to purchase is crucial. [...]
Introduction to Image-based Social Media Platforms
It’s clear from the influx of image-sharing social media platforms [...]
Getting the Chinese Vote: A Politician’s Guide to Building Relationships
The number of immigrants in Canada is growing at breathtaking [...]
Three Tips to Help Position Your Brand on the Chinese Market
First published on November 5, 2014 by Lesley Ning [...]
LAT at 15: A Graphic Designer’s Perspective
Sometimes it's hard to believe our company is already celebrating its 15th anniversary! From starting out in 1999 as L.A. Translations & Design, to becoming LAT Multilingual Translation & Marketing in 2013, there's been a lot of change, yet a lot of continuity. Few people know this better than graphic designer Pascal Bouchard, who has been working with LAT since he designed our first logo. We asked Pascal to reflect on his time with LAT, and here's what he had to say:
Proud City – Vancouver celebrates 36 years of Pride
On what would usually otherwise be a sleepy Sunday in August, the downtown buses are packed with people of all ages and ethnicities, dressed up and speaking excitedly in languages ranging from English to Mandarin to Spanish. Where could all of these people be headed on a long weekend in the middle of summer? They’re on their way to the Pride Parade, Vancouver’s annual celebration of diversity and acceptance across cultures, genders, and sexual orientations.
