Based in Honolulu, Hawaiian Airlines is the largest airline in the U.S. state of Hawaii. It's the tenth-largest commercial airline in the United States and offers services from Japan, South Korea, China, Australia, New Zealand, American Samoa and Tahiti.

To reach their wide and diverse audiences, Hawaiian Airlines needs to ensure that their content is culturally localized to appeal to each reader. This requires a deep understanding of nuances and culture-specific turns of phrase.

Hawaiian Airlines engages LAT to adapt their content for target markets in China, Korea, Japan and France. This includes adapting product descriptions to appeal to various cultures, marketing text, web banners and images as well as localizing ads and websites. LAT’s in-market specialists ensure that the Airline’s content is culturally localized to appeal to each reader.