Break into the Chinese Market with QR Codes: Our Top 3 Tips

Are you looking to expand your Chinese clientele, locally or abroad? If so, don’t overlook the importance of WeChat and the Quick Response or QR Code. Considering that China boasts nearly 90% of personal QR code users, it’s worth finding out how this remarkable little symbol can help you connect with your Chinese clients. Here are our top three tips.

1) Create a WeChat account

Creating a WeChat account is an essential step for your company, especially since approximately 83% of smartphone users in China use WeChat. In major hubs like Beijing and Shanghai, this statistic increases to 93%. In fact, this all-in-one app almost takes on the role of a national identification for each of its users.

QR codes can help you stay in touch with your Chinese clients and partners since everyone is well accustomed to scanning those codes to reach people in their networks. Once you WeChat account is set up, LAT encourages you to include your WeChat QR code on your website, in your company’s signature, and on all printed materials in order for you to grow your network of Chinese contacts.

2) Direct followers to your content via QR codes

Direct your Chinese followers to the content of your choice with the help of your code and improve your online visibility. Scanned in a matter of seconds, these practical codes simultaneously do away with copying and pasting links. As a result, your existing and potential clients will be able to easily benefit from your online offers and discover your other products and services. Businesses like hotels, restaurants, stores, and tourist attractions should display their QR code in a visible location. For example, a Japanese clothing brand put up QR codes throughout its stores in China to encourage consumers to scan and receive coupons. The codes then directed clients to the brand’s app to download discounts. This campaign was a roaring success, increasing both the brand’s online store traffic and app downloads.

3. Share!

Social media is synonymous with boosting visibility, particularly for Chinese consumers who tend to share their services and offers with their networks. Encourage your clients to do so and watch word of mouth marketing do its work. If you spot your Chinese clients taking pictures of your products or services, offer them access to free wifi and encourage them to share their experience on Chinese social media platforms. If you have a Chinese account like WeChat or Weibo, even better. This makes it easier for your clients to find you since they are familiar with those platforms.

Put these three tips to use and improve how you connect with your current and potential Chinese clients using QR codes. Need a tutorial on how to use WeChat or assistance with social media in Chinese? Contact us and we’d be happy to help you.