Adapt your marketing strategy to connect with Chinese consumers.
In Canada, more than two million people speak a Chinese dialect such as Mandarin or Cantonese. If you are not considering a tailored Chinese marketing strategy, you are missing out on a significant audience. Make sure to remember that reaching this demographic requires more than just translation. An understanding of the nuances of the culture, the language and the channels best used to reach these individuals is the key to success.
Our team of Chinese marketing specialists can provide:
- Chinese marketing strategy development and implementation
- Chinese social media strategy on WeChat, Weibo, RED, TikTok, etc.
- WeChat H5 digital brochure and Mini Program or game development
- Media buy and Key Opinion Leader (KOL) marketing
- Chinese customer service
- Cultural awareness training and insights
- Translation and adaptation services
- Chinese Google Search & Display ads, and search engine optimization
- Voice-over or subtitles
- Chinese payment options through our partnership with MotionPay
LAT Multilingual has been very helpful to PacificWest Dental as we seek to grow brand awareness. Their staff always comes up with the best Chinese marketing solutions to meet our needs. It has been a wonderful experience working with them!
Stacy Lu
Marketing Coordinator
PacificWest Dental
My experience working with LAT has been nothing but professional. Their expertise on the WeChat platform has allowed us to grow a significant audience and reach people in fun and unique ways. Thank you LAT team for your dedicated work!
Nicole Godley
Marketing Strategist
Mercedes-Benz Boundary
Chinese Digital Marketing Case Studies
Earnest Ice Cream
Earnest Ice Cream (EIC) had a huge offline following by Vancouver’s Chinese community and wanted an organic strategy to further that engagement online. We established EIC’s presence on Sina Weibo and launched a campaign that increased their visibility and connected them to their fan base.
MCL Motor Cars
When MCL Motor Cars wanted to attract more customers to their Burrard location, LAT developed a Chinese social media strategy to complement their activities in English.
Porsche Centre Vancouver
Our team worked with Porsche Vancouver to develop a marketing strategy that would increase engagement with local Chinese immigrants and make them the “go to” dealership for Vancouver's Porsche enthusiasts.
