Vancouver, BC – Nov 3, 2025 – Great news for Canada’s tourism industry: China has officially reinstated Canada as an approved destination for tour groups.
This marks a major step forward in bilateral relations and a significant opportunity for our tourism partners. Before COVID-19, Canada welcomed over 708,000 Chinese visitors in 2019, who spent an average of $2,900 per trip, making China the second largest long-haul market and the largest in visitor spend for Canada’s tourism industry.
As travel resumes, it’s important to recognize that Chinese travellers have evolved in both their travel preferences and how they gather destination information. Today, most travel inspiration comes from RedNote (Xiaohongshu), a peer-to-peer platform where users share authentic experiences about destinations, hotels, and restaurants. A single viral post can easily turn a location into a must-visit spot.
DMOs and tourism brands across the world are actively building their presence on RedNote, combining original content with KOL (Key Opinion Leader) collaborations to engage Chinese audiences in culturally relevant ways.
If you’re preparing to welcome back Chinese visitors, beyond investing in your RedNote profile, consider offering a Chinese landing page, translated signage, or even a QR code linking to destination information in Chinese. While AI tools may seem convenient, accurate and culturally fluent translations still require certified professionals. Machine translation errors have long been a source of misunderstanding and even humour among Chinese travellers.
With winter approaching, now is a great time to get ready. Ski destinations remain a top draw for Chinese travellers, and the upcoming Chinese New Year (February 17, 2026) will bring an extended holiday period when families often travel abroad or visit relatives in Canada.
LAT Multilingual supports Canada’s tourism partners with language, cultural, and digital marketing expertise, and is a proud member of TIAC and CITAP+.
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About LAT Multilingual
Founded in 1999, LAT Multilingual is a women-owned, ISO-certified, B Corp company specializing in translation, cultural adaptation, and multicultural marketing. With offices in Vancouver, Montreal, and Toronto, LAT helps organizations of all sizes connect authentically with diverse audiences. By combining linguistic expertise with culturally informed strategies, LAT delivers trusted quality, meaningful results, and a commitment to ethical, inclusive business practices.
